Oracle Big Data

The Road to Big Data
The Road to Big Data

Join us for a series of information-packed conferences that will accelerate your path to big data success.

Big Data? Cloud? Learn from Successful Organizations.
Big Data? Cloud? Learn from Successful Organizations.

Oracle and Intel commissioned Forrester Consulting to uncover the effect of the cloud on the present and future of enterprise data analytics.

Oracle Big Data Predictions 2017
Oracle Big Data Predictions 2017

Big data and cloud technologies are driving dramatic transformations.

Drive Growth and Innovation with Big Data
Drive Growth and Innovation
with Big Data

Learn how you can put a big data initiative to work at your organization.

The Big Data Imperative
The Big Data Imperative

Find out how to compress the analysis-to-action lifecycle.

The Foundation for Data Innovation

Enterprise Big Data

We live in a world increasingly driven by data. How your organization defines its data strategy and approach—including its choice of big data and cloud technologies—will make a critical difference in your ability to compete in the future.

  • Leverage the benefits of big data in the cloud
  • Choose the leading provider to both Fortune 500 firms and top cloud app vendors
  • Extend scalability, reliability, and resiliency across the entire environment
  • Build on Oracle Engineered Systems for the best price for performance
  • Protect investments and skills in the era of big data and cloud

What is Big Data?

Big data describes a holistic information management strategy that includes and integrates many new types of data and data management alongside traditional data.

Image thumbnail of Oracle White Paper: Enterprise Architect's Guide to Big Data-€”Reference Architecture Overview

White paper: Enterprise Architect's Guide to Big Data—Reference Architecture Overview

Big data has also been defined by the four Vs:

  • Volume. The amount of data. While volume indicates more data, it is the granular nature of the data that is unique. Big data requires processing high volumes of low-density, unstructured Hadoop data—that is, data of unknown value, such as Twitter data feeds, click streams on a web page and a mobile app, network traffic, sensor-enabled equipment capturing data at the speed of light, and many more. It is the task of big data to convert such Hadoop data into valuable information. For some organizations, this might be tens of terabytes, for others it may be hundreds of petabytes.
  • Velocity. The fast rate at which data is received and perhaps acted upon. The highest velocity data normally streams directly into memory versus being written to disk. Some Internet of Things (IoT) applications have health and safety ramifications that require real-time evaluation and action. Other internet-enabled smart products operate in real time or near real time. For example, consumer eCommerce applications seek to combine mobile device location and personal preferences to make time-sensitive marketing offers. Operationally, mobile application experiences have large user populations, increased network traffic, and the expectation for immediate response.
  • Variety. New unstructured data types. Unstructured and semi-structured data types, such as text, audio, and video require additional processing to both derive meaning and the supporting metadata. Once understood, unstructured data has many of the same requirements as structured data, such as summarization, lineage, auditability, and privacy. Further complexity arises when data from a known source changes without notice. Frequent or real-time schema changes are an enormous burden for both transaction and analytical environments.
  • Value. Data has intrinsic value—but it must be discovered. There are a range of quantitative and investigative techniques to derive value from data—from discovering a consumer preference or sentiment, to making a relevant offer by location, or for identifying a piece of equipment that is about to fail. The technological breakthrough is that the cost of data storage and compute has exponentially decreased, thus providing an abundance of data from which statistical analysis on the entire data set versus previously only sample. The technological breakthrough makes much more accurate and precise decisions possible. However, finding value also requires new discovery processes involving clever and insightful analysts, business users, and executives. The real big data challenge is a human one, which is learning to ask the right questions, recognizing patterns, making informed assumptions, and predicting behavior.

To learn more about critical considerations in selecting big data technologies, read Oracle's white paper, Enterprise Architect's Guide to Big Data—Reference Architecture Overview (PDF).



In the Spotlight

  • Video

    Maximize IoT Business Value

    Learn about the latest IoT and big data cloud platform solutions from IoT and big data from Oracle, Wind River, and Intel.

    Watch the video (1:44)
  • New Offerings from Oracle Big Data Cloud Service

    New Offerings from Oracle Big Data Cloud Service

    Learn about elastic Hadoop and other new services that help organizations transition to the cloud.

    Watch the video (7:27)
  • White paper: The Convergence of Big Data and the Internet of Things

    The Convergence of Big Data and the IoT

    Realize the full potential of big data and IoT.

    Read the white paper

Oracle Supports NOS’ External and Internal Cloud

Oracle Exadata’s high functionality, speed, and remote operation capability resolve our challenges with data consolidation. Our Oracle Databases support all of our most critical applications like CRM, ERP, and middleware. Oracle Cloud Machine is a good solution to glue external and internal clouds.

— Henrique Manuel Zacarias, CIO/ IT director

Busit Empowers Customers to Achieve Digital Transformation

Boosted by the Oracle France WeLoveStartups initiative, we tremendously increased our Big Data capabilities using Oracle REST Data Services to leverage our Oracle NoSQL Database, Enterprise Edition. Only Oracle could have helped us achieve a fully functional Big Data infrastructure in just hours.

— Wassel Guerbaa, CEO, Busit SAS

Banco Galicia Transformed Targeted Marketing with Real-Time Decisions

We wanted to transform the way we interact with our customers, leaving the traditional model behind. We saw in Oracle Real-Time Decisions the potential to have a customer-centered solution with the analytical capabilities to customize service according to the clients’ profile and preferred channel.

— Mariana Leguizamón, Analytical Marketing Manager, Banco Galicia

mStart Enhances Service and Reduces Transportation Costs with Oracle Big Data

Thanks to the profound insights delivered in real time by Oracle Big Data Appliance, we have increased our ability to respond to the needs of more than 1 million loyalty card holders who regularly use our retail network. We also expect to reduce our transportation costs.

— Ana Svetina, Head of Marketing, mStart d.o.o.

Maximize IoT Business Value - Oracle, Wind River, and Intel

 

Oracle Drives Waves, Extrieve Technologies' Workflow Platform

Since 2001, we have embedded Oracle Berkeley DB in Waves, our enterprise workflow platform for financial services clients. Its small footprint and high performance guided our choice. Oracle's acquisition of Berkeley DB means an increased customer confidence and an ambitious road map for future extensions.

— Kimman Balakrishnan, Founder/CTO, Extrieve Technologies

WindRiver and Oracle Collaborate to Simplify IoT

 

DX Marketing Delivers Analytics Projects to Clients 70% Faster and Grew Revenue 25% in Six Months with Cloud Big Data and Analytics Platform

With Oracle Cloud and Oracle Advanced Analytics, we have incredible amounts of data at our fingertips—115 million households with 260 million individuals and roughly 800 attributes for each consumer record—and can extract knowledge and discover new insights that help propel our business forward.

— Michelle Plecha, PhD. Data Scientist, DX Marketing

Telefonica Improves Customer Experience with 360° View

 

Big Data Discovery Helps CERN Understand the Universe

 
Oracle Supports NOS’ External and Internal Cloud
Busit Empowers Customers to Achieve Digital Transformation
Banco Galicia Transformed Targeted Marketing with Real-Time Decisions
mStart Enhances Service and Reduces Transportation Costs with Oracle Big Data
Maximize IoT Business Value - Oracle, Wind River, and Intel
Oracle Drives Waves, Extrieve Technologies
WindRiver and Oracle Collaborate to Simplify IoT
DX Marketing Delivers Analytics Projects to Clients 70% Faster and Grew Revenue 25% in Six Months with Cloud Big Data and Analytics Platform
Telefonica Improves Customer Experience with 360° View
Big Data Discovery Helps CERN Understand the Universe

Get Started