Oracle CRM - Customer Relationship Management

CRM (Customer Relationship Management)
Comprehensive, Integrated CRM for Today’s Business


Modern CRM: A Competitive Advantage

Your customers expect a seamless experience when they interact with your brand—on social media, mobile, in-store, through the call center, on your website, and when making a purchase online. And while 80% of CEOs believe their companies provide a good customer experience, only 43% of customers have had a consistent positive experience with a brand. *

Part of the issue is that many companies build their processes around internal organizational silos rather than around the customer.But many companies are crippled by customer relationship management systems that are so limited in scope and capabilities that they perpetuate those information silos and fail to provide the in-depth customer insight that today's businesses need.

Only Oracle offers a complete and integrated CRM solution that breaks down silos to deliver a seamless customer experience across marketing, sales, commerce, service, social, and configure, price, and quote (CPQ). Whether deployed modularly to tackle specific business challenges or deployed as a comprehensive solution, Oracle's software approach enables your company to:

  • Provide cross-channel, consistent customer experiences using pre-built business processes that span silos
  • Integrate CRM with enterprise applications, providing connections throughout the buyer's journey and making operations more efficient
  • Leverage industry-specific best practices for competitive advantage and lower TCO

Learn more about Oracle's integrated solutions that take CRM to a whole new level.


Customer Relationship Management (CRM) and Marketing


Delivering the right message to the right person at the right time through a range of communication channels requires the ability to quickly collect data, gain insight, and parlay that insight into action. Modern marketing enables you to create personalized, meaningful experiences for customers, turning casual prospects into passionate advocates and achieving more revenue faster.

  • Aggregate marketing data and target the right customers to simplify and streamline the customer experience
  • Orchestrate individualized, relevant customer experiences across channels
  • Analyze marketing performance, attribute revenue, and gain better insight into the customer experiences you provide
Learn more about Oracle marketing solutions


Customer Relationship Management (CRM) and Sales


Today's mobile salesforce needs a CRM system that is easy to use and provides the relevant information they need to make sales faster. Sales management needs real-time insight into pipeline opportunities and sales numbers, and an efficient avenue for managing sales reps on the go. Oracle Sales Cloud delivers all that and more.

  • Deploy and use your CRM system easily
  • Drive sales results via complete mobility and multiple screens
  • Optimize sales performance with powerful analytics
  • Drive productivity via integrated communication, coaching and team selling
  • Drive demand across all channels with modern selling tools
See how Oracle Sales Cloud keeps your sales team connected, informed, and productive


Customer Relationship Management (CRM) and Commerce


Shoppers demand personalized, omni-channel experiences across their journeys. To deliver this, merchants must have a flexible cloud platform that simplifies connections to other systems, streamlines site management, and offers the ultimate brand control. Oracle Commerce Cloud empowers merchants to become more agile and reduce their costs while delivering experiences that lead the commerce evolution.

  • Fast: get live quickly and move at the speed of business
  • Flexible: easily customize your brand experience without limits
  • Complete: simplify everything you need in one place
  • Reliable: innovate and grow with the proven leader
Learn how Oracle's commerce solutions provide a critical component to modern customer experience


Customer Relationship Management (CRM) and Social


Tap the power of social media to fuel improved customer experience with better insights, more targeted and effective content, better service, and real-time collaboration. Capture only the relevant conversations around your brand and use advanced analytics to make use of those insights quickly.

  • Gain faster, deeper, more accurate insights from social
  • Quickly deliver content to the right people at the right time
  • Drive stronger customer bonds by delivering proactive social customer service
  • Drive faster growth through social customer identification and targeting
Find out how you can tap the power of social media insight to grow your entire business with Oracle Social Cloud


Customer Relationship Management (CRM) and Service


A modern, integrated customer service approach leverages a multichannel environment to provide better service at a reduced cost, monitors social media to identify and address potential service issues, and helps drive higher sales conversions.

  • Make it easy for customers to engage with your brand—and get the information they need
  • Make it easy to serve customers  more efficiently through self-service content, online chat, click-to-call, and virtual assistants
  • Easily adapt to the needs of your business by bringing flexibility to the customer service organization
See how an integrated, multi-channel approach to service can cut costs, increase revenue, and improve the customer relationship


Customer Relationship Management and Configure, Price, Quote (CPQ)


Both enterprises and fast-growing midsize companies are looking for ways to streamline the entire opportunity-to-quote process as a critical component of their CRM program. By making the entire sales process more efficient—including product selection, configuration, pricing, quoting, ordering, and approval workflows—businesses are able to deliver better customer service and scale for growth.

  • Enable everyone from sales reps to channel partners to sell more with improved cross-sell and upsell capabilities
  • Automatically generate 100% accurate, customer-friendly quotes in minutes
  • Sell more profitably with price, discount, and margin control and by using automated approvals
Find out how Oracle's BigMachines cloud-based CPQ solution enables you to sell faster, easier, and with greater accuracy


  • CRM Connects Every Engagement With Your Brand - Brief

    Connect Every Engagement With Your Brand

    Find out how Oracle enables you to break through organizational barriers to create a comprehensive CRM program.

    Read the Solution Brief (PDF)
  • CRM Provides a Cross-Channel Customer Experience - Video

    Provide a Cross-Channel Customer Experience

    Explore the advantages of providing a consistent customer experience across channels.

    Watch the Video (2:24)
  • Trends in CX: Data-Driven Customer Strategy Article

    Trends in CX: Data-Driven Customer Strategy

    See why a modern CRM system needs a modern data platform and rapid operational integration.

    Read the Article

* Source: "Global Insights on Succeeding in the Customer Experience Era," Oracle, (2013) from market research survey of 1,300 global senior execs in North America, Europe, Asia Pacific and Latin America.

Get Started