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Oracle Marketing

Meaningful connection begins with knowing your audience. Oracle Marketing is an AI-powered, complete marketing suite that enables marketers to unify customer data from all sources and activate personalized, multichannel campaigns through an easy-to-use interface. Nurture and engage highly targeted audiences, generate conversation-ready opportunities for sellers, and build lasting customer relationships.

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A unified, governed customer data foundation for understanding customers and powering connected experiences

  • Unify customer data from every system into a single, governed source of truth.
  • Resolve identities automatically to create accurate, connected customer profiles.
  • Enrich data with behaviors, transactions, and consent signals for full context.
  • Deliver real-time insights that power personalization, segmentation, and activation.
  • Govern data with built-in privacy, lineage, and security controls.
  • Serve as the data and AI backbone for all Oracle Fusion CX applications.
Fusion Unity Datasheet (PDF)

An AI-driven marketing orchestration engine that connects audiences, channels, and campaigns to measurable revenue impact

  • Use AI-powered triggers and insights to design, launch, and optimize multichannel campaigns.
  • Build audiences from unified Fusion data for precise targeting and personalization.
  • Orchestrate customer journeys that adapt in real time to behaviors and buying signals.
  • Automate campaign creation, content delivery, and lead qualification with minimal manual effort.
  • Align marketing and sales actions around shared revenue goals.
  • Continuously improve performance through built-in campaign feedback loops.

A B2B marketing automation platform that helps teams design personalized campaigns, qualify leads, and drive revenue with embedded AI

Design and execute account-centered, multichannel campaigns across various online and offline channels and throughout each buyer journey stage.

  • Cross-channel campaign orchestration
  • Automate cross-channel campaigns across email, web, events, and social media.
  • Score and nurture leads using AI-assisted workflows that identify the most sales-ready prospects.
  • Deliver personalized content and adaptive journeys based on behavior and buying stage.
  • Align marketing and sales with shared visibility into lead and account performance.
  • Measure impact with advanced analytics, dashboards, and attribution reporting.
  • Integrates natively with Oracle Fusion Sales and the broader Fusion Applications suite for closed-loop revenue tracking.

An enterprise-scale, cross-channel platform that helps B2C marketers deliver personalized, AI-assisted customer engagement

  • Design, automate, and deliver campaigns across email, mobile, SMS, and push notifications.
  • Use AI-assisted segmentation and predictive targeting to engage customers more effectively.
  • Build event-triggered and behavior-based journeys to reach customers at the right moment.
  • Optimize content, offers, and send times with built-in testing and machine learning models.
  • Govern and secure customer data at scale to ensure compliance and reliability.
  • Connect with Fusion Unity Data Platform and Oracle CX applications for consistent, data-driven marketing execution.

Drive precision revenue growth with unified teams

Discover how to unify your marketing and sales teams around shared customer data to accelerate growth.

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AI-powered marketing suite for prcision revenue growth

  • 01Turn customer signals into revenue plays—automatically

    Fusion Marketing uses AI agents to watch for real buying and expansion signals across your enterprise data. Not just clicks, but orders, renewals, product usage, service history, and other key data. It surfaces the next best plays and prepares the actions needed to move them forward, so teams don’t have to hunt for opportunities.

  • 02Launch programs faster by removing the busywork

    Fusion Marketing agents can assemble audiences, draft variations, set up journeys, coordinate handoffs, and summarize results. Teams spend less time on list pulls, workflow setup, and reporting—and more time on strategy, offers, and customer outcomes.

  • 03Let the right person run the program (not just marketing)

    With agentic apps, executing a program doesn’t require a marketing specialist every time. Approved plays can be launched by sales, customer success, service, or partners from their own workflows—using prebuilt audiences, messages, and steps—so execution happens where the work already lives.

  • 04Prevent wasted outreach by grounding actions in business reality

    AI agents don’t just target more—they help target correctly. Fusion Marketing can apply operational and commercial rules, such as eligibility, contract terms, service status, renewal windows, region coverage, and more, so you avoid out-of-policy outreach, reduce spend waste, and protect margins

  • 05Connect marketing execution to follow-through and measurable outcomes

    Programs don’t deliver results unless someone acts. Fusion Marketing ties actions to Fusion Sales workflows so handoffs are clear, timing is right, and follow-through is trackable. You can measure outcomes—pipeline created, renewals protected, expansion closed—not just activity.

  • 06Scale safely with built-in governance and approvals

    Agentic execution only works when it’s controlled. Fusion Marketing keeps humans in charge with approvals, brand rules, consent/privacy controls, and auditability. Teams can move faster without turning the system into a free-for-all.

Oracle Marketing customer successes

Learn why companies across every industry use Oracle Marketing to deliver timely, personalized, multichannel customer experiences.

Oracle Marketing resources

Check out new innovations in Oracle Marketing

Learn what’s new in your Oracle Marketing cloud service and plan for quarterly updates.

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See why Oracle Marketing is a leader

Oracle CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.

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* Gartner®, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Dooley, Suzanne White, Benjamin Bloom, Audrey Brosnan, 26 January 2026.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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