MODERN CUSTOMER EXPERIENCE, Las Vegas, NV—Mar 19, 2019
To help marketers create irresistible connected customer experiences, Oracle today unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage rich behavioral insights from across channels to ensure every customer has a truly personalized experience.
“Our daily lives now consist of hundreds of micro-moments that are constantly reshaping our expectations, and this is forcing marketers to rethink traditional approaches to audience segmentation, targeting, and customer journey planning,” said Shashi Seth, senior vice president, Oracle Marketing Cloud. “The latest innovations within the Oracle Marketing Cloud address this challenge by helping marketers take advantage of real-time, contextual customer data to deliver a seamless and hyper-personalized experience every time they interact with customers.”
Oracle Marketing Cloud enables marketers to build deeper, more profitable customer relationships by eliminating data silos and providing real-time insights into rich behavioral data. The latest innovations take that one step further by providing deep integrations and new capabilities that infuse data into all core marketing processes and save marketers time. This includes updates to Oracle Eloqua, Oracle Responsys, Oracle Infinity, and Oracle Maxymiser.
Oracle Eloqua updates enable B2B marketers to:
Oracle Responsys updates enable B2C marketers to:
Oracle Infinity and Oracle Maxymiser updates enable marketers to:
Oracle Marketing Cloud is part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences, and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
Modern Customer Experience arms professionals across commerce, marketing, sales, and service with the tools to deliver legendary customer experiences and exceed in the Experience Economy. For more information, please visit https://www.oracle.com/moderncx/
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