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Oracle Data Cloud: Unlock Hidden Potential
In the fast-paced world of digital advertising, Oracle Data Cloud built its legacy on finding the signal through the noise. We bring together the data and technology that helps you better understand your audience, where to engage them, and how to measure it all.
Oracle Data Cloud Solutions
Reach the Right People
Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud.
Protect Your Ad Spend
Protect against fraud while ensuring your ads are in view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
Measure the Impact
Measure and drive attention across all your campaigns with Moat. Find out what's working and why—and how you can optimize campaigns for success.
What's happening in AdTech and MarTech in 2020?
We caught up with Rob Tarkoff, EVP of Oracle CX and Data Cloud at AdExchanger's Industry Preview 2020 to discuss what's happening in AdTech and MarTech this year, how Gen Z buyers will influence the experience economy and what the programmatic landscape will look like in a cookie-free ecosystem.
Hear how Moat uncovered one of largest ad fraud scams in digital history.
Global Industry-Leading Origins
Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries.
Oracle Data Cloud Products
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Oracle Audiences
- Make a free data request
Reach high-value consumers at scale—and with relevancy—across all of their touchpoints.
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Oracle Contextual Intelligence
- Contact a data expert
Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.
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Oracle Data Management Platform
- Overview
Unify all of your marketing data to drive customer growth and retention, plus fuel new prospect acquisition.
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Moat by Oracle Data Cloud
- Overview
Measure what matters, and drive attention across all your campaigns.
Digital Marketing Resources
Switched On: A Guide to Navigating the Advanced TV & Video Landscape
Discover how TV went from traditional to transformative, explore trends, gain insights, and get tactical.
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.
The Digital Marketers Pocketbook
Uncover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.
Oracle Data Cloud Customer Successes
“What Oracle is helping us do is deliver value and prove that Pinterest is a great place for advertising to happen.”
Head of Measurement Science and Insights Gunnard Johnson explains how Oracle Data Cloud helps Pinterest become a high-value advertising platform.
“We [Vice] recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”
World Wrestling Entertainment (WWE) captured potential new audiences by determining the keywords and stories trending among fans.
WWE
Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.
“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”
Pandora
Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.
