Unlock Hidden Potential with Data

In the fast-paced world of digital advertising, Oracle Data Cloud has built its legacy on finding the signal through the noise. Whatever corner of the industry you’re in: brands, agencies, publishers, or technology platforms, we bring together data and technology that helps you better understand your audience, where to best engage them, and how to measure it all.

Oracle Data Cloud Solutions

Discover the Hidden Potential in Your Digital Strategy

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Audience

Engage your best customers and most valuable prospects with relevant messaging, while increasing sales and reducing wasted advertising with Oracle’s audience solutions.

  • Get better insights and more reach with breadth and depth of data across lifestyle, transactions, and online behavior
  • Unlock the value of your existing customer data with Oracle’s data onboarding solutions and reach them across 99 percent of the media landscape
  • Unify your customer data and understand the entire customer journey with Oracle’s data management platform (DMP)

Context

Make the biggest impact with your campaign by using Oracle’s context solutions to find the best places where your message and creative will be most effective.

  • Protect brand equity with standard and custom brand safety solutions
  • Place your brand at the center of trending content with predictive contextual targeting
  • Pinpoint relevant environments where your message will have the most impact with positive context segments

Measurement

Oracle’s Moat measurement solutions give you a 360-degree view of your campaigns. Understand what’s working, why it’s working, and how your campaigns can be optimized.

  • Understand people-based reach and frequency across activations
  • Verify and measure consumer engagement with your media
  • Connect performance with real-world sales
Oracle Data Cloud Success

Customer Stories

La-Z-Boy® logo

La-Z-Boy Uses Third-Party Data to Get their Brand in Front of New Prospects at Key Moments

 

La-Z-Boy®

La-Z-Boy Uses Third-Party Data to Get their Brand in Front of New Prospects at Key Moments

Pinterest logo

How Oracle Data Cloud Helps Pinterest Become a High-Value Advertising Platform

 

Pinterest

How Oracle Data Cloud Helps Pinterest Become a High-Value Advertising Platform

Pandora logo

Pandora Provides Advertisers with Greater Flexibility and Precision Using Oracle Data Cloud

 

Pandora

Pandora Provides Advertisers with Greater Flexibility and Precision Using Oracle Data Cloud

Vice logo

Vice and Oracle Launch the First Contextual Brand Safety Solution for Video

 

Vice

Vice and Oracle Launch the First Contextual Brand Safety Solution for Video

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