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Oracle Data Cloud: Unlock Hidden Potential
In the fast-paced world of digital advertising, Oracle Data Cloud has built its legacy on finding the signal through the noise. We bring together the data and technology that helps you better understand your audience, where to engage them, and how to measure it all.
Oracle Data Cloud Solutions
Reach the Right People
Discover what makes your audience take action and where to best engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud.
Protect Your Ad Spend
Protect against fraud while ensuring your ads are in-view and appearing alongside safe and relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
Measure the Impact
Measure and drive attention across all your campaigns with Moat. Find out what's working and why—and how you can optimize campaigns for success.
Global Industry-Leading Origins
Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries.
Oracle Data Cloud Products
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Oracle Audiences
- Make a free data request
Reach high-value consumers at scale—and with relevancy—across all of their touchpoints.
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Oracle Contextual Intelligence
- Contact a data expert
Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.
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Oracle Data Management Platform
- Overview
Unify all of your marketing data to drive customer growth and retention as well as fuel new prospect acquisition.
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Moat by Oracle Data Cloud
- Overview
Measure what matters, and drive attention across all your campaigns.
Digital Marketing Resources
Switched On: A Guide to Navigating the Advanced TV & Video Landscape
Discover how TV went from traditional to transformative, explore trends, gain insights and get tactical.
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.
The Digital Marketers Pocketbook
Discover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.
Oracle Data Cloud Customer Stories
Oracle’s Contextual Intelligence Solution Leads to 351% Increase in Conversion Rates for the WWE
WWE
WWE was able to determine the keywords and stories trending among their fans, helping them capture new potential audiences and increase reach.
Vice and Oracle Launch the First Contextual Brand Safety Solution for Video
Vice
“We recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”
Oracle Data Cloud Helps Pinterest Become a High-Value Advertising Platform
“What Oracle is helping us do is deliver value and prove that Pinterest is a great place for advertising to happen.”
The Automotive Advertising Group Enables a Nissan Dealership to Identify In-Market Prospects with Oracle Audience Data
Transunion
“Instead of keeping traditional TV metrics separate from digital marketing, it's finally possible with Oracle audiences to attribute offline conversions to the effective channels and dayparts across them both.”