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Press Release

Largest Russian Footwear Retailer Kicks Manual Assortment Planning to the Curb with Oracle

ZENDEN Group plans to increase business margin by 3.5 percent while reducing cross-store replenishment by 50 percent

NRF 2020 Retail’s Big Show, New York City—Jan 14, 2020

Popular Russian footwear chain, ZENDEN Group, deployed Oracle Retail to drive inventory productivity and elevate the customer experience with better inventory placement. Today, ZENDEN leads the Russian footwear market on profit per square meter, engaging about 3 million loyalty cardholders and having more than 74.4 million people visiting its stores. In the last five years, ZENDEN has sold 42 million pairs of shoes. With Oracle Retail, ZENDEN Group shifted from a manual planning process to adopt automated demand-driven assortment planning. The new process helps to ensure the right shoes are always in stock for its customers.

“With the rapid growth of the brand, we required a modern solution that could optimize the process, of forecasting and planning assortment. For us, those were the most important factors which have influenced our decision. The new Oracle Retail solution provides the common environment for all participants of the process and also allows us to make the top-down and bottom-up plans,” said Vitaly Fomin, project director, ZENDEN Group. “Due to high accuracy and the new forecasting tool which uses machine learning, we can more effectively meet consumer demand in our stores by providing better assortment availability. In the long-term this helps to reduce the volume of clearances and to increase the overall margin of the business.”

“Before the implementation, our team was responsible for shipments into over 400 stores that we managed through a highly manual and time-consuming process with using big and unsynchronized spreadsheets. Now we have a universal solution with a single user interface and seamless automation of our best practices, which gives us the capacity to think more strategically,” said Victoria Rakhimzhanova, planning department director, ZENDEN Group.

With Oracle Retail, the teams have standardized 90 percent of the planning process in one central system. ZENDEN Group implemented assortment planning solution, Oracle Retail Assortment Planning; demand forecasting solution, Oracle Retail Demand Forecasting; and Veltio’s new Product Forecasting on the Oracle Retail Predictive Application Server platform. Veltio, a Gold level member of Oracle PartnerNetwork (OPN), provided Implementation services on the project.

“In our recent global consumer research showed that it’s no longer good enough for retailers to simply sell products. Retailers need to get better at acquiring the right customers and placing assortment and inventory where the customer expects to engage with the brand,” said Mike Webster, senior vice president, and general manager, Oracle Retail. “By leveraging the machine learning embedded in our Planning and Optimization solutions, ZENDEN gains a single view of the assortment and can now orchestrate the supply chain to continue to drive margin and reduce costs.”

Contact Info
Kaitlin Ambrogio
Oracle Retail PR
About Oracle Retail

Oracle is the modern platform for retail. Oracle provides retailers with a complete, open, and integrated platform for best-of-breed business applications, cloud services, and hardware that are engineered to work together. Leading fashion, grocery, and specialty retailers use Oracle solutions to accelerate from best practice to next practice, drive operational agility, and refine the customer experience. For more information, visit our website

About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at

About Zenden

Zenden Group – Russian diversified multidisciplinary holding on a federal scale with 22 years of history. The company manages retail chains, modern shopping centers, foreign representative offices and a number of social projects. Due to the active use of the world’s best practices and the latest technologies in footwear production, highly qualified management and staff, the holding annually shows high production and financial results, and also strives to become the most dynamic, efficient and innovative company in Russian shoe retail.

About Veltio

Veltio is one of the world leaders in the field of analytics and optimization of retail processes, solving complex business problems using machine learning systems, data mining and decision support based on Oracle Retail Planning and Optimization solutions Veltio works. For more information, visit our website


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Kaitlin Ambrogio

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