Marketing automation software streamlines the marketing processes used to support digital marketing campaigns. This can include campaign management, audience segmentation, behavioral analysis, website monitoring, and lead scoring.
Marketing automation saves time. It automates repetitive tasks, reduces human error, and helps you achieve better results. Instead of doing things manually, you can focus on more strategic tasks, such as campaign planning and design, goal development, research, brand consistency, KPI measurement, and more.
Email marketing automation is what many people think of when they hear the term "marketing automation." However, it does more than automate email campaigns. For example, marketing automation software can streamline the following tasks:
Marketing automation software also works to enhance your customer data and build better customer profiles. You can use this data to improve the customer experience (CX) by creating tailored, personalized experiences across channels.
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