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Put your data in motion to increase online conversion rates, enhance digital experiences, and improve business outcomes. Oracle Infinity is a data streaming and analytics solution that brings in and connects customer data to deliver actionable intelligence at scale, in real time.
Discover Oracle Infinity in this product tour.
Bring in large amounts of customer data, quickly and securely.
Gather and use customer data in the moment. Oracle Infinity collects valuable customer data and makes it available for use in real time—while a website visitor is still online.
Gain a 360-degree view of your customers across all digital channels and touchpoints.
Data comes in with no sampling or batch processing and unlimited custom variables—designed so the data can be trusted.
Big data infrastructure helps you collect massive amounts of data—both today and as new channels come in the future.
Collect data from all digital systems into individual profiles and use the data to gain insights across channels.
Gain a deeper level of insight, with data stored at the individual level within unique profiles.
Integrate your front- and back-office data. Oracle Infinity makes it easy to integrate all of your data into the marketing ecosystem.
Track interactions and analyze visitor paths across various channels.
Easily connect to a customer data platform (CDP) or data warehouse.
Take advantage of flexible reporting options and derive insights from your customer data. Select from a variety of prebuilt reports or build custom reports to get the information you need.
Get the data and reports you need, at the moment you need them. Real-time insights offer accurate, consistent data visualizations that help you analyze campaigns, traffic volumes, and individual engagement.
Explore your data using multichannel, configurable measurement for web, mobile, and any other digital properties.
See online events and complete visitor sessions as they occur, with no preconfiguration required.
Drive business results by connecting your real-time data to the CX ecosystem.
Create consistent experiences for your customers throughout their journey with your brand. Oracle Infinity gives you full and complete customer data at your fingertips.
Gain insight into the cause of customer behaviors by analyzing all of the data related to what a customer did and who they are.
Take advantage of complete and accurate customer data to create more refined segments and more effective and efficient campaigns.
Connect your CX Marketing apps and beyond. Oracle Infinity integrates with Responsys for better targeting, Eloqua for more refined lead scores, and Maxymiser for enhanced A/B testing. Use the streaming API to connect real-time behavioral data with any application.
Harness customer behaviors as they happen and use them to optimize the experience you provide to your customers, in real-time.
Get a system that can grow with you. Built on an innovative, big data platform, Oracle Infinity offers unparalled data collection and accessibility.
Gather data about each customer at an individual level to better understand their behaviors and deliver more personalized experiences.
Gain reliable insights with absolutely no sampling.
Take advantage of built-in inegrations, customizable APIs, and data streaming to easily integrate rich behavioral data into your marketing ecosystem.
The old ways of capturing, processing, and reporting on customer data are no longer sufficient, as three significant developments are creating a new paradigm: 1. The need for highly relevant and contextual customer experiences, 2. Channel proliferation and the Internet of Things (IoT), and 3. Concerns about data security. Oracle Infinity is built to handle data from most any device and aggregate data together in real time to analyze and feed action systems instantly.Read the complete post
Part of the Oracle Community, Topliners is a content-rich, engaging, and interactive space to share information, questions, and comments about Infinity and related technologies.
Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.
The CX Marketing Help Center provides you with product documentation and videos to help you become successful with Infinity and related CX Marketing applications. Learn about what’s new, user basics, and how to get started.
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