Uniting Commerce and Marketing has huge benefits for both departments, and your organization as a whole—helping you deliver the personalized experiences customers crave, building stronger, longer lasting relationships, and ultimately, boosting your sales.
Deliver consistent and meaningful experiences. The combined power of Oracle Commerce and Oracle Marketing Cloud empowers commerce leaders and modern marketers to leverage the most current customer data to engage customers on a 1:1 level. This provides customers a personalized experience that scales across the entire customer lifecycle.
By easily leveraging Oracle Commerce profile data to inform the Cross-Channel Marketing Platform’s campaigns, marketers can orchestrate hyper-targeted cross-channel campaigns tailored to customer needs. This ensures customers receive a more consistent and meaningful experience from the brand.
The importance of real-time. With true Marketing and Commerce integration, you can receive these insights instantly, giving you the power to deliver the most appropriate communications at the right moment. The outcome? You direct more traffic to your website, and build stronger customer relationships based on accurate, up-to-the-minute data.