Digital Body Language
Reading and Responding to Online Digital Buying Behaviors
Digital Body Language is the online equivalent of the facial expressions revealed around the negotiating
table. It’s comprised of website visits, content downloads, keyword searches, and email responses. In many ways, online buyer behavior provides the most accurate picture of prospect interest and intent. By analyzing the timing, frequency, and clickstream data of web site visits, marketers can zero in on the buyer’s pains, concerns, and motivations.