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Powered by the Oracle Marketing Cloud and the Oracle Data Cloud, the powerful technology behind the Oracle ID Graph™ unites disparate data sources to form a unique, singular profile of consumers in the Oracle Data Management Platform. This allows marketers to focus their efforts on people-based marketing, and to drive improvements to their personalization and contextualization programs.
The Oracle ID Graph, a Foundational Technology That Powers the Oracle DMP: The Oracle ID Graph establishes and validates connections between IDs that enable the transport of data from one ID space to another, for the purposes of targeting or measurement applications. The Oracle ID Graph is not a product but it is a foundational capability or technology that power the Oracle DMP. All linkages in Oracle ID Graph are continuously validated and scored, which changes dynamically based on a proprietary algorithm to the input. Only the linkages deemed accurate are accepted. Oracle ingests massive amounts of IDs across cookies, login, HH, email, and mobile ad IDs on a weekly or sometimes daily basis from ID data partners. The Oracle ID Graph can reach over 90% of people online in the US and in markets that matter internationally so users can deliver audiences, at scale, and across channels.