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Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels.
Learn more about Oracle BlueKai Data Management Platform
Assemble data from many different sources and make it useable.
Expand your audience and reach the appropriate groups of consumers
Conduct personalized marketing at the individual level with a consistent message across devices.
Continuously refine your target audience to ensure it’s based on up-to-date information.
Deliver your message so that it has the greatest impact.
Identify customer activity
Use Oracle ID Graph to have a single view of each customer
Use data to drive your advertising decisions
Rob Tarkoff, EVP of Oracle Data Cloud and Oracle Cloud CX
The results of the Adweek voting process were announced today, and we were deeply honored and humbled to have received top honors for our Oracle Data Cloud and Oracle CX solutions from our industry peers in three categories. For the second year in a row, Moat by Oracle Data Cloud was named best "Brand Safety/Verification" provider. Moat by Oracle Data Cloud was also honored as best "Measurement & Analytics: Digital & Mobile Display Advertising" provider. Oracle DMP was recognized as best "Data Management Platform (DMP)"Read the complete post
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