Opower Technology and Opower X Professional Services

Create a modern connected digital customer experience with personalized insights at every customer touchpoint.

Learn how Opower helps utilities move the metrics that matter.

Opower technology and Opower X products

Amplify customer engagement outcomes across the enterprise and influence customer action at scale. Opower technology and Opower X support a suite of engagement solutions that make data sharing, insight generation, customization, and personalization simple.

Deliver custom outbound communications

Opower offers a flexible multichannel approach to customer engagement by leveraging behavioral science techniques for custom-designed, personalized email and print campaigns that encourage customers to act and participate in programs and services.

Upgrade your customer web experience

Create modern digital customer journeys by adding new energy usage dimensions to your data browser, including solar generation data, customer survey pages, and enrollment sites.

Design services to promote successful projects

Support your new customer initiatives by using a dedicated professional design team focused on utility customer experiences. Reach the right customers with the right messaging at the right time.


360-degree customer views

Opower Analytics Visualization and Discovery puts hundreds of up-to-date customer attributes at your fingertips for analysis. Ensure your promotions are going to the right customers at the right time with segmentation and targeting.

Directly access key insights

Opower Analytics Visualization brings together key utility data and Opower-generated insights into one simple-to-use application, making it easy to access key insights.

Amplify messaging using appliance disaggregation insights

Amplify marketing and promotions with appliance disaggregation insights that help you understand how customers are using energy for specific appliances. Use this information for appliance upgrade promotions or to design new rates to manage grid load.


Simplify customer authentication processes

Opower Integration Hub federates utility customer identities to support single sign-on access to third-party applications. Remove the authentication barrier that often prevents customer enrollment and purchases of utility partner offerings.

On-demand access to customer data and insights

Utilities and utility partners can access relevant data and insights on demand through APIs for personalized experiences and relevant customer program and device offers.

Access to a partner network of industry-leading solutions

Utilities can add new partners or enhance experiences for current partners with Opower Integration Hub. Opower has vetted various vendors that provide utility services including marketplaces, demand response programs, and solar calculators. These providers are part of the Opower partner network and are a great way to pilot a new service or product with utility customers.

Oracle Named #1 in Digital Customer Engagement and Experience Analytics by Guidehouse Insights

Oracle Energy and Water focuses on helping utilities operate efficiently within an increasingly complex, distributed grid landscape and has earned the top performance ranking in the latest Guidehouse Insights report.

Opower technology and Opower X benefits

01Industry-leading insights for your enterprise

The Opower platform that delivers a full suite of customer engagement and decarbonization products can be customized and extended to enhance utility and third-party customer experiences.

02Reduced burden on internal resources

Utilities only need to build a single integration with Oracle Opower. Increase time to value for customer engagement projects and services with a single vendor.

03Customizable and scalable solutions

Opower technology is customizable through Opower X to meet the unique needs of each utility. Our solutions are easily scalable from thousands of customers to millions of customers to ensure utilities meet their clean energy goals.

04Seamless customer experiences

Increase customer engagement and drive adoption of new products and services with streamlined experiences. Opower removes the authentication barrier and ensures all customer experiences can be personalized with the right insights and messaging.

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Learn more about Opower energy efficiency products.