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Oracle Customer Success—All Nippon Airways Co., Ltd.

All Nippon Airways Co., Ltd.

All Nippon Airways Provides Real-Time Flight Information to Passengers, Improves Customer Experience, and Enhances Competitive Advantage

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Thanks to Oracle Exadata and Oracle GoldenGate, we gained a high-performing and scalable database platform that enabled us to rapidly deliver real-time flight-information to passengers during peak periods or emergency situations. With Oracle, we now provide faster and better services, and have increased customer satisfaction.

— Hajime Kaneko, Director, Innovation & IT Strategy, Portfolio Management, Passenger Service Systems, All Nippon Airways

Founded in 1952, with just two helicopters and the goal of restoring Japan’s war-disrupted air transportation services, All Nippon Airways (ANA) has become a leading international airline group, with a fleet of 240 aircraft, flying over 49 million passengers annually to 72 destinations worldwide.
 
To differentiate itself from other airlines, especially low-cost carriers, and become a world leader in the fiercely competitive air-travel industry, ANA focused on providing exceptional customer experience as its prime strategic goal. In 2013, Air Transport World Magazine named ANA the Airline of the Year, and the prestigious Center for Aviation awarded ANA the title of Asia-Pacific Airline of the Year in 2014.
 
Business Challenge
  • Build a high-performing and scalable e-mail system to enable domestic passengers to receive updated flight information and reduce time for airport ground-staff to handle emergency or unexpected situations, such as flight cancellation due to bad weather conditions
  • Gain the ability to process and send a high volume of targeted e-mails, such as to passengers on a specific flight, during peak periods, without disrupting business-critical system performance, including ticketing and ordering systems
  • Enable the airline to easily add or enhance e-mail system features to meet customer needs and improve services
Results
  • Accelerated check-in procedures at the airport by using Oracle GoldenGate to capture real-time change data—such as flight information—in Oracle Database and deliver to Oracle Exadata instantly
  • Improved the customer experience by providing passengers with timely flight information in unexpected situations, such as departure time delay or boarding-gate changes
  • Enhanced competitive advantage by enabling the airline to quickly add new functionality for the e-mail system, such as allowing passengers to personalize e-mail notification frequency based on individual needs, and provide faster and more flexible services, thanks to Oracle Exadata’s high-performance and scalability
  • Improved customer service by migrating existing Oracle Database to Oracle Exadata to enable rapid processing of targeted e-mail recipients, such all passengers traveling to a specific airport, and deliver e-mail notification to passengers without delay
  • Ensured smooth business operations even during peak periods by using Oracle Exadata’s completely redundant hardware to prevent database failure, and Oracle GoldenGate’s high-performance data replication to enable real-time access to business-critical data without performance degradation
  • Completed the deployment of new e-mail system in eight months instead of 13 months by implementing Oracle Exadata to minimize time for system configuration—which, in turn, shortened the development period and cut project cost—and using Oracle GoldenGate to unify enterprise data from all enterprise systems, including ticketing and reservation systems
  • Strengthened and simplified system maintenance by using Oracle Enterprise Manager and Oracle Advanced Customer Support to monitor system performance and ensure seamless data migration to Oracle Exadata

Why They Chose Oracle

ANA was already using Oracle Database for its domestic passenger system to handle reservations, ticket issuance, and boarding procedures. The airline chose Oracle Exadata because it provides a high-performing, scalable database platform and ensured seamless migration of existing Oracle Database to the new e-mail system. ANA also implemented Oracle GoldenGate for its real-time data-replication capability, which enabled the airline to capture real-time data changes in Oracle Database without developing an application or writing SQL code.
 

Only Oracle GoldenGate could provide the data replication capability we required for our e-mail system and deliver up-to-date information to Oracle Exadata, allowing us to rapidly contact passengers via e-mail and improve customer satisfaction.

— Hajime Kaneko, Director, Innovation & IT Strategy, Portfolio Management, Passenger Service Systems, All Nippon Airways

Execution

After six months of formal evaluation, ANA started to structure the e-mail system based on Oracle Exadata and Oracle GoldenGate. With assistance from Oracle Consulting, ANA planned and tested the system to ensure seamless integration with multiple third-party systems and maximize benefits of the Oracle solutions. ANA also engaged Oracle Advanced Customer Support to ensure smooth data migration to Oracle Exadata. The new system went live in just eight months—five months faster than anticipated—and enabled the airline to deliver new functions and services within one week.

About All Nippon Airways Co., Ltd.

Headquarters

 
Tokyo, Japan

Employees

 
12,416

Annual Revenue

 
Over $5 Billion

Partners

ANA engaged Oracle partner, Nihon Unisys to implement Oracle Exadata and Oracle GoldenGate for the new e-mail system. The partner also coordinated and worked with other vendors to modify the interfaces and functionality of business-critical applications linked to the e-mail system to ensure smooth integration and data migration.
 
“With the expertise of Nihon Unisys, we completed the project five months earlier than anticipated, and delivered a high-performing e-mail system based on Oracle solutions, improving our customer service.” Kaneko said. 
Published:  May 28, 2015