Forrester™ ranks Oracle CrowdTwist a Leader in loyalty solutions

More than 75% of consumers changed to new brands during the past year. This year’s challenge will be to keep those customers loyal to your brand.

To inspire new customers to become loyal, savvy marketers will need to:

• Define new loyalty programs and increase membership engagement
• Demonstrate exceptional understanding of customer profiles and preferences
• Invest in analytics and automation to support personalized, frictionless experiences
• Closely manage benefits and identify potential fraud
• Focus on measuring emotional loyalty and effectively apply it

The Forrester report says, "Designed for self-service, the CrowdTwist platform is preloaded with guided user experiences and standard activities (e.g., "make a purchase," "product review," and "read brand content"), integration widgets, and gamification capabilities to make it easy for marketers to create engaging, rewarding, and personalized programs."

"Oracle CrowdTwist's vision is to provide superior experiences through a unified platform that enables contextual, personalized experiences, content, and offers."

The Forrester report gave Oracle CrowdTwist the highest possible scores in 16 criteria:

• Member profiles and preferences
• Data management and integration
• Program definition and member engagement
• Benefits management
• Fraud
• Testing and optimization
• Personalization
• Campaign design and orchestration
• Descriptive analytics and dashboards
• Emotion measurement
• Strategy and analytics services
• Program management services
• Global support and deployment
• Integration and partnerships
• New customers
• Growth