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The big data and analytic capabilities built into modern marketing best practices enable you to harness the power of first and third party data sources. Analyze data sources, from traditional to mobile data and beyond. Collect data into a central location for efficient data modeling. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Collect and ingest data from any available channel and sources: in-house, third party, purchased, social media, etc.
Aggregate and perform rule-based identification and classification of campaign relevant data.
Use the unified data source to build highly targeted audience segments for marketing and sales.
Ensure data quality and consistency with ongoing data maintenance.