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Oracle Modern Best Practice—List Import to Prospect
- Overview
- Insight to Campaign ROI
- List Import to Prospect
- Analytics to Insight
- Campaign Execution
- Event Execution
- Disparate Sources
List Import to Prospect
The big data and analytic capabilities built into modern marketing best practices enable you to better understand your customers. Enhance your customer data by gathering and merging records to build the perfect list. Analyze customer data to determine missing records or out-of-date information. Securely import customer data from external sources. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Transform Lead Management Processes
- Master customer data source
- Persona development and behavior prediction
- Cross-channel and platform data importing
- Internal and external reporting
- Business and third party mapping
Analytics. Big Data.Analyze Current Data Quality
Assess the current data quality of customer and prospect databases.
Analytics. Big Data.Define Duplication Handling Rules
Designate master source for each field and determine the action (replace or add) when duplicates are found.
Analytics. Big Data.Import List
Import prospect and customer lists from multiple sources. Select and load target records.
Analytics. Big Data.Merge Duplications
Identify duplicate data and process merge requests.
Analytics. Big Data.Enhance Prospect Records
Identify behavior and lifestyle data needed to complete customer and prospect profiles. Map business and party relationships.
Analytics. Big Data.Maintain Prospect and Customer Information
Identify and process business and party relationships.