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Oracle Modern Best Practice—Campaign Execution to Lead
Campaign Execution to Lead
The mobile, social, analytic, and big data built into modern marketing best practices enable you launch smarter, data-driven marketing campaigns. Create targeted assets based on buyer persona and buying stage. Build high quality prospect lists. Analyze leads to achieve greater campaign response rates. Collaborate with your entire organization to implement compelling marketing campaigns. Demonstrate campaign results with meaningful metrics. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Streamlined, Data-Driven Marketing Processes
- Embedded email, landing page, and form templates
- Multi-model lead scoring and routing
- Flexible native CRM integrations
- Easy integration of third-party applications directly into your marketing campaigns
- Advanced data cleansing and validation tool
- Role-based lead assignment and nurturing
Analytics. Social.Define Marketing Strategy and Goals
Examine sales goals, analyze the market makeup. Establish strategy, goals, and budget.
Analytics. Social.Create Content
Define content plan and develop content by persona and buying cycle stage.
Analytics. Social. Big Data.Generate Target Lists
Purchase, generate, analyze, and segment lists to create targets by potential profitability and Return On Investment (ROI).
Mobile. Analytics. Social.Build Campaign Assets
Create assets including: emails, call scripts, direct mail, display ads, pay per click, and social content.
Mobile. Analytics. Social. Big Data.Execute Campaign
Launch campaigns using email, web, direct mail, event, social media, and other assets. Manage execution activities.
Mobile. Analytics. Social. Big Data.Monitor Campaign Results
Determine the effectiveness of marketing campaigns. Define success criteria, capture responses, and analyze results.
Mobile. Analytics. Social. Big Data.Qualify and Prioritize Leads
Rule-based qualification based on profile, demographic, and behavioral criteria. Securely share resulting qualified leads.