Miranda cited examples such as developing new health and safety protocols, improving the digital customer experience, and meeting new supply chain demands—all while finance worked to guide the business through uncharted territory, usually while working remotely. Among the Oracle customers highlighted were several—a healthcare system, a state health department, a university, a multinational consumer goods company, and one of the nation’s largest cities—with incredible stories about how they successfully responded to the pandemic.
Oracle Fusion Cloud ERP is already the broadest and deepest ERP offering available. And in the past year alone, Oracle delivered more than 900 new Cloud ERP capabilities and innovations in its quarterly updates—and more than half came directly from customer feedback, said Rondy Ng, senior vice president of applications development at Oracle. Ng announced innovations including new capabilities for touchless operations, AI-based predictive planning, and digital assistants to let people ask questions in their ERP apps via chat or voice.
This year, as shortages related to COVID-19 showed the world firsthand the importance of supply chains, many businesses recognized that they didn’t have the visibility or the flexibility they needed to make changes quickly. This proved the value of having supply chain applications that deliver modern, data-driven, and ever-improving capabilities. “How quickly you can uptake new technology—like machine learning, predictive analytics, and IoT—into your supply chain systems is going to dictate how competitive you are going forward,” said Rick Jewell, Oracle senior vice president of applications development.
Among the features added to Oracle Fusion Cloud HCM is something called Journeys, which lets HR pros spell out step-by-step directions for guiding employee experiences, such as managing a safe return to work. In the past, HR might have put that kind of focus only on people onboarding or leaving the company, but today “we’re navigating an entirely new workplace with new demands and challenges,” said Chris Leone, senior vice president of applications development at Oracle.
Brands have had to quickly modify their marketing to empathize with customers’ changing circumstances, said Rob Tarkoff, Oracle executive vice president for Oracle Cloud CX and Data Cloud. Oracle added features to its customer data platform, Oracle Unity, including new personalization and analytics tools for B2B and B2C marketers. It also added integrations, including Sprinklr, to unify marketing across social media channels. And in this new age of videoconferencing, Oracle and Zoom have teamed up to help sales, marketing, and customer service teams incorporate video into existing processes and workflows.
Margaret Harrist is director of content strategy and implementation at Oracle, where she focuses on digital disruption, enterprise resource planning, supply chain, Internet of Things, and SaaS. Follow her at @mharrist.