Oracle Modern Best Practice—Insight to Campaign ROI

Insight to Campaign ROI
Convert More Leads Into Customers

Insight to Campaign ROI

The big data and analytic capabilities built into modern marketing best practices enable you to create more targeted prospect lists. Analyze data from a variety of sources, including third parties. Test and refine your lists with predictive models. Track and monitor campaign activities securely in real time. With high quality leads, you can create compelling campaigns that deliver results. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.

Effective, Data-Driven Lead Management

  • Embedded email, landing page, and form templates
  • Multi-model lead scoring and routing
  • Flexible native CRM integrations
  • Easy integration of third-party apps directly into your marketing campaigns
  • Advanced data cleansing and validation tool

Prepare Analytics Data
Prepare Analytics Data icon Analytics. Big Data.

Prepare Analytics Data

Assemble prospect profitability profiles, campaign, conversion, cross-channel, and third party data.


Perform Predictive Analysis
Perform Predictive Analysis icon Analytics. Big Data.

Perform Predictive Analysis

Analyze profiles, audience segment performance, and audience behavior for specific channels.



Intelligent Campaign Analysis
Intelligent Campaign Analysis icon Analytics. Big Data.

Intelligent Campaign Analysis

View campaign activities and progress in real-time through dashboards, with access across segments and channels.


Campaign ROI Analysis
Campaign ROI Analysis icon Analytics. Big Data.

Campaign ROI Analysis

Score campaign results on audience segments, channels, campaign models, and return on investment.




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