The big data and analytic capabilities built into modern marketing best practices enable you to create more targeted prospect lists. Analyze data from a variety of sources, including third parties. Test and refine your lists with predictive models. Track and monitor campaign activities securely in real time. With high quality leads, you can create compelling campaigns that deliver results. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Assemble prospect profitability profiles, campaign, conversion, cross-channel, and third party data.
Analyze profiles, audience segment performance, and audience behavior for specific channels.
Validate existing profiles and identify new high value audience segments.
View campaign activities and progress in real-time through dashboards, with access across segments and channels.
Score campaign results on audience segments, channels, campaign models, and return on investment.