Oracle Modern Best Practice—B2C Interest to Purchase

B2C Interest to Purchase
Turn Shoppers into Customers

B2C Interest to Purchase

Deliver always-relevant experiences to buyers across all touchpoints. Maximize up-sell and cross-sell opportunities on every order. Analyze your customers’ online behavior to personalize the commerce experience and make the customer purchase journey a profitable one.


Review Shopping Cart
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Review Shopping Cart

Summarize items in the cart with latest pricing, discount, and availability information.


Send Abandoned Cart Reminder (Optional)
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Send Abandoned Cart Reminder (Optional)

Entice visitors to return to complete shopping via e-mail or display ads. Offer incentives such as free shipping, discounts, and where-to-buy in stores.


Maximize Up-Sell and Cross-Sell
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Maximize Up-Sell and Cross-Sell

Don’t let customers lose interest. Make offers and cross-sell and up-sell recommendations relevant to the items in the cart.


Apply Promotions
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Apply Promotions

Automatically apply discount codes from e-mail or ads. Make it easy for users to apply other promotional codes as well.


Offer Flexible Payment Methods
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Offer Flexible Payment Methods

Enable customers to select from multiple payment methods.


Track Order
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Track Order

Provide real-time order status and details that can be viewed from multiple channels and devices.


Share Experience
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Share Experience

Encourage customers to share the order on social networks, with the ability to rate purchases and provide feedback.


Post Purchase Interaction
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Post Purchase Interaction

Monitor customer online behavior. Set up a trigger to send targeted follow-up offers and communication.