The mobile, social, big data, cloud, and analytic capabilities of modern best practice enable you to use social media to generate new leads. Monitor social media for buyer digital body language, buying cues, and requests for recommendations. Research, nurture, and engage prospects. Turn prospects into leads using mobile and social media. Use the following best practice as your roadmap to optimize your sales organization for growth.
Monitor social media for buyer digital body language, buying cues, requests for recommendations, etc.
Research the behavior and identify purchase interests of prospects.
Share relevant digital content with prospects over time to articulate the solution and brand positioning, and help your prospects gain deeper understanding of your offering.
Develop one-to-one conversations with individual buyers showing purchasing signals. Capture their contact information.
Generate lead and continue to nurture other prospects that are less engaged.