Create targeted, cross-channel marketing campaigns, generate high-quality leads, personalize customer and prospect communications, and provide marketing automation. Oracle B2B Marketing uses real-time insights to engage, convert, and nurture buyer relationships to increase sales.
See how Gartner rated us and why our innovation drives faster speed-to-lead handoffs and increased revenue.
See how to create, personalize, launch, and manage marketing campaigns quickly and easily using Oracle’s marketing automation capabilities, within our B2B marketing suite.
Find the best leads and deliver brilliant B2B marketing campaigns that interact with customers in their preferred channels. Create targeted, cross-channel campaigns and personalize communications with advanced lead management and marketing automation.
Automate the lead generation and qualification process from campaigns that span traditional marketing and advertising channels. Using artificial intelligence (AI), Fusion Marketing automatically scores leads at the account level, predicts when buyers are ready to talk to a salesperson, and generates highly qualified sales opportunities in any CRM system.
Find the best leads through brilliant B2B marketing campaigns that interact with customers in their preferred channels. Create targeted, cross-channel marketing campaigns and personalize communications with advanced lead management and marketing automation.
Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.
Orchestrate dynamic campaigns that intelligently adapt to buyers’ activities in real time.
Use lead scoring techniques that update immediately while allowing for the flexibility to use different scoring models across campaigns. Uncover and quickly transfer high-quality leads to sales.
Keep marketing and sales aligned through unified buyer and account intelligence that simplifies the identification of high-value opportunities and top-tier accounts.
Use data from any source to build complete customer profiles for more precise online targeting, personalization, and recommendations.
Uncover promising opportunities, drive incremental revenue, and discover customer preferences using Maxymiser Testing and Optimization’s automated insight capabilities.
Build and deliver tests to optimize your mobile and app experiences with the help of an easy-to-use visual editor.
Optimize your customer’s real-time journey. Oracle Infinity Behavioral Intelligence brings in online behavioral data, applies intelligence to that data, and dynamically recommends actions to personalize and enhance the digital customer experience—at the exact right moment.
Collect multichannel behavioral data in real time. Bring your online customer data into a unified location while the visitor is still on your digital properties.
Use digital ID resolution, data augmentation, and object stitching for a clear view of your online visitor. View recommended customer targeting and retargeting actions—no matter your level of technical expertise.
Give visitors to your website and app the best personalized experiences by conducting A/B testing and multivariate testing. View website customer behavior via heatmaps so you know what resonates and use funnel analysis to see customer journey progression.
Drive purchase frequency and deepen relationships through personalized customer loyalty and reward programs.
Build customer profiles that capture data at every engagement point to broaden your understanding and personalize interactions and offerings.
Build customer loyalty programs around your brand’s unique objectives and those who are most loyal with a flexible SaaS platform.
Refine segments, personalize customer loyalty campaigns, and offer relevant rewards and benefits that drive continued engagement and spend.
Motivate customers to continue purchasing and engaging with flexible tools that allow you to design brand-specific reward strategies.
Evaluate your customer loyalty program, engagement behavior, and member spend using self-service analytics tool.
Leverage trusted company data and real-time signals to drive more successful, personalized marketing campaigns and sales programs. With continually updated AI-sourced and human-verified data automatically permeated throughout your workflows, you stay up to date with your customers’ changing needs.
Enrich account records with more than 70 firmographic data points and 68 types of real-time signals. Profile and classify your customer base, improve campaigns with niche segmentation, and enhance efficiency with rich, data-infused workflows.
Use insights gleaned from collected data about traits common to an ideal customer to build an ideal account profile and better define your targeted audience.
Prioritize and grow your universe of target companies with a lead scoring model that provides consistent ranking methodologies for prospect companies. Shrink time to revenue by focusing first on businesses with the highest potential.
Use real-time signal data to monitor news on prospective companies and identify when they hit key milestones. Then have more productive conversations with those customers and prospects.
Create and deliver the right content across all applications and marketing, sales, and customer service channels consistent, relevant customer experiences. It's personalized content delivered at scale using the power of AI.
Create, assemble, edit, and deliver the right content to build highly personalized customer experiences.
Take your content strategy to the next level. Collaboratively create and edit high-quality video that get your customers’ attention and keep them engaged with comprehensive support for smartphone cameras.
Collaboratively edit and manage video content with easy tagging and publishing that makes the entire video management process efficient and scalable.
Deliver content to the right customer experience channel and make it available whenever and wherever customers want to interact with your brand.
Work within and across teams using the productivity tools each team finds most comfortable.
Create and add content from popular applications using integrations that let you augment Oracle Content Management features with smart authoring and enhanced digital asset management.
With built-in AI and machine learning, Oracle Unity Customer Data Platform connects data to create a single, dynamic profile view of each customer and activate it in real time.
Bring your CRM and back-office data together into a single, 360-degree customer profile that updates in real time.
Enrich your first-party customer data with smart data. Calculate key indicators and add important attributes from second- and third-party data sources.
Better understand customer intent and target relevant messaging to specific groups using intelligent segmentation.
Measure customer engagement using AI and machine learning to predict, model, and recommend the best experience for your cross-channel marketing campaigns.
Use actionable intelligence to create personalized experiences for all customers and maintain context across their entire journey. Unity Customer Data Platform integrates seamlessly into other customer experience applications for faster time to value.
Collect data from more places, apply intelligence at scale, and use learned insights. Identify and nurture key target accounts and individuals and deliver consistent, personalized, and relevant experiences that drive action.
Unified data aligns sales and marketing activities which, in turn, provides a clearer understanding of the customer, consistent messaging, and better implementation of customer feedback.
Know your customers better to drive cross-sell and up-sell opportunities, increase customer satisfaction, improve customer retention, and increase customer lifetime value.
Provide the tools your marketers need to harness their intuition and creativity to orchestrate amazing, targeted B2B campaigns that draw customers in.
Vanessa Denice, Senior Content Marketing Manager, Oracle
Blurring the lines between B2B and B2C marketing strategies opens the door for a new way of going to market: all-to-all (A2A) marketing. All types of businesses want to connect directly with their customers, regardless of whether that person is purchasing for themself or on behalf of others. And while the motivations of those buyers may be different, what they want out of an interaction with a brand is similar. Continue reading to learn how to build a personalized marketing infrastructure that works for A2A.Read the complete post
Get up to speed on the latest releases of Oracle B2B Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing including Oracle B2B Marketing. You'll find all of these resources and more in the Oracle Help Center.
Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions including Oracle B2B Marketing.
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Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
The goal of marketing automation in a B2B setting is to streamline, automate, and measure tasks and workflows so that everything happens faster, more efficiently with fewer problems and mistakes. To achieve superior results, it helps to be aware of the best practices.