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Modernizing lead-to-cash for sustained profitability

New research

Buyer behavior is changing. Today’s buyers expect more and want to be able to buy when, where, and how they want. This shift is driving B2B businesses to accelerate their digital transformations and introduce new business models that enable recurring revenue streams, flexible pricing, and mixed orders with physical goods and services.

In partnership with Oracle and KPMG, Ventana Research shares a new report that details how technology is enabling revenue-generating leaders and their teams to stay ahead of customer expectations.