Restek transforming sales with Oracle Sales
Restek boosts sales productivity for 350+ employees and improves the buying experience with Oracle Sales.
“With Oracle Sales, we've simplified the experience for our team and gained the insights we need to engage customers more effectively.”
Restek, a global leader in chromatography solutions, serves customers in over 100 countries with a catalog of more than 1,500 products and a team of 350+ employee-owners. To modernize its sales operations and improve customer engagement, Restek adopted Oracle Sales.
Chromatography is a powerful analytical technique used to separate, identify, and purify components of a mixture. It's widely used in various industries like food safety, pharmaceuticals, and environmental monitoring. In essence, chromatography separates mixtures by distributing the components between two phases, one stationary and one mobile, based on their different interactions with these phases.
The intuitive Redwood interface streamlined workflows and accelerated user adoption, while mobile access enabled reps to stay productive on the go. Sales teams now manage customer data more efficiently, reducing onboarding time and improving response speed. With unified customer insights, Restek delivers more targeted outreach and identifies high-value opportunities, improving lead quality and accelerating revenue. Redwood’s flexibility also allowed Restek to tailor the CRM to its sales process and integrate with quoting tools.