Forrester Wave for B2B Commerce Solutions
Oracle is a Leader in The Forrester Wave™: B2B Commerce Solutions, Q2 2022
According to the Forrester report, Oracle “has strength in its product vision and execution roadmap; Oracle Commerce is an integral (and admirably loosely coupled) part of its larger Advertising and CX (customer experience) portfolio.”
Give customers the ecommerce experiences they deserve
As B2C commerce and B2B commerce experiences become more closely aligned, B2B buyers expect their purchases to reflect those offered to everyday consumers. They want the same self-service buying options available to B2C customers, but with the ability to integrate with other applications and scale offerings quickly.
At Oracle, we know how quickly the industry is changing, and how difficult it can be to keep pace with the competition. That’s why we’ve built an ecommerce solution that provides you with the capabilities and flexibility to deploy the solutions right for your business.
Oracle B2B Commerce helps businesses deliver complete, self-service ecommerce experiences across the channels their customers prefer in a cost-effective way.
Offer customer centered buying experiences
1. Meet customer expectations of a personalized purchase journey
Providing a one-to-one relationship with each customer requires intelligent, well-coordinated data and content orchestration across a broad range of technologies. Oracle B2B Commerce offers the tools and capabilities needed to explore and act on these insights.
By bringing data, such as past purchases, existing contracts, inventory, and supply chain data, into the commerce experience, you can better understand and serve your customers’ needs. Integrations with Oracle Applications, such as ERP and CPQ, help you form a unique profile for each customer so you can turn insight into product recommendations and differentiated offers.
Oracle B2B Commerce helps you reinvent the customer experience by:
- Simplifying site and experience management
- Providing business-critical integrations
- Using flexible deployment architecture to prepare you for growth
2. Flexible deployment provides the best experience for your customers and your business
Oracle Commerce provides businesses with a modular approach to launching an ecommerce site. We believe flexibility is key to your commerce success, which is why we offer a cloud native solution, engineered as an API-first service with full REST support.
Whether you want to leverage the provided storefront, go fully headless, or take a hybrid approach, you can choose the deployment option that’s right for your business—today and in the future—all while using the exact same REST APIs.
3. Experience management capabilities give business users more control
Oracle Commerce gives users intuitive tools to be more agile, work smarter, and own the site experience—without relying on technical resources.
With Design Studio, a feature of Oracle Commerce, you can leverage drag-and-drop experience management, take control of search and navigation results, and personalize the site for every visitor, whether they’re a loyal customer or a first-time shopper. Oracle Commerce provides a large catalog of prebuilt page layouts, widgets, and elements, so you can build dynamic digital experiences faster and quickly adapt them.
4. Recommendations drive customer engagement and revenue
Offering tailored recommendations based on real-time actions as a shopper browses your site demonstrates a true understanding of their needs and preferences. Native advanced intelligence capabilities within Oracle Commerce can help you engage your customers by responding to their individual shopping behaviors.
But you’re not just handing over control to the machine to make recommendations without oversight. From simple strategies, such as displaying top-selling items to unique buyers, to complex merchandising scenarios, such as using different rules for each element to show both alternatives and complementary products within the recommendation set, you’re able to adjust and adapt to make the impact that best aligns with your business goals.
We're a Leader in the 2022 Forrester Wave for B2B Commerce Solutions