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Why choose Oracle Commerce vs. Salesforce Commerce Cloud?

Top six reasons to choose Oracle Commerce over Salesforce Commerce Cloud

1

One commerce cloud, not two

With Oracle Commerce, you can reach more customers via a single platform while streamlining your operations with easy-to-use business tools to serve any B2B, B2B2C, and B2C ecommerce model. You can launch and maintain multiple commerce experiences using a consistent set of capabilities and required skill sets.

That’s not so easy with Salesforce Commerce Cloud. Because Salesforce’s commerce solution is actually two separate products with mismatched technologies for B2B and B2C ecommerce use cases. There’s little to no common data model or native integration between these two products. Having two distinct products can increase the costs to launch and maintain multiple selling models. With this configuration, will you be able to adapt quickly or differentiate your customer experience?

To further complicate things, Salesforce continues its long migration from Visualforce architecture to Lightning. The feature parity between the two architectures has been known to create challenges for customers, as it’s often unclear what capabilities exist on which architecture. The recent acquisition of Mobify brings up more questions about how many Salesforce solutions are required for a successful commerce deployment. And what architecture migrations can you expect down the road?

2

More built-in capabilities included

Oracle Commerce Cloud includes more of the built-in capabilities you need to launch and continuously grow your digital channels, such as search, AB testing, experience management, promotions, and content. In a rapidly changing environment, Oracle’s rich, native functionality enables you to create the ecommerce experiences that customers desire and market demands.

Salesforce Commerce Cloud lacks many of the most common capabilities required to successfully sell on digital channels, such as personalized content and basic B2B search1. Salesforce relies on third-party vendors to provide these critical capabilities, increasing the amount of necessary integrations and costs.

3

Unified data model across the business

Oracle's unified data model provides a true customer 360 view by bridging your customer-facing applications with operational and financial systems to meet critical ecommerce challenges in real time. Our real-time features include accurate contract pricing, available to order, and supply chain visibility. With Oracle Commerce, you can respond to real-time demand signals and connect the customer to the right product with the ideal promotion, in any channel.

The holistic data model that’s available today with Oracle Commerce Cloud is currently on Salesforce’s product roadmap. Salesforce’s lack of operational and financial solutions limits their ability to handle the type of complex use cases that B2B organizations require. Their vision for data unification is to provide a single view of the customer, which on its own isn’t a unique capability.

4

A superior pace of innovation

Customer expectations and business needs are constantly evolving, so your ecommerce solution must be able to keep up with the newest trends and innovations. Oracle releases more updates and enhancements throughout the year to help you meet today’s ecommerce challenges and prepare for tomorrow’s opportunities2.

Salesforce consistently struggles to meet customers’ expectations for delivering new functionality. Due to fragmented architectures and poor communication, many customers are frequently confused about which new capabilities are available within each solution set, creating additional frustration.

5

Effortless scale provides room to grow

Oracle’s open and scalable platform enables you to build the commerce experience that’s right for your business and adapt and scale as requirements change. With Oracle Commerce, there are no limits on the number of customers you can serve, catalogs and SKUs you can manage, or page views you can deliver, regardless of your growth.

Salesforce’s ecommerce platform is built around limits inherent to their business model, and such operational limits can add unnecessary costs to your solutions. Unlike Salesforce, Oracle Commerce does not restrict your options with multiple, fragmented, application and data architectures.

6

Personalized experiences with smarter content

Oracle enables centralized digital asset creation, management, and utilization, as well as smart content and recommendations, so you can deliver personalized customer experiences at scale. Engage, convert, and retain customers with compelling commerce experiences powered by intelligent content.

Unlike Oracle, Salesforce Content Management Systems (CMS) lacks native functionality for content recommendations, taxonomies, and collaboration capabilities that allow you to efficiently create and manage experiences across channels.

Adaptable, data-driven ecommerce built to scale

With Oracle Commerce, you can handle highly complex, increasingly dynamic, transactions online. Provide the right value to each customer, every time, by harnessing intelligence across a lifetime of interactions.

Unfortunately, most ecommerce platforms weren’t built with these types of self-service capabilities. Oracle Commerce is the only cloud ecommerce platform that enables any business model from a single solution and seamlessly integrates with the back-office to interpret buyer signals and deliver personalized experiences at scale.

Take advantage of robust, native functionality and use the API architecture when and how you want it, whether to integrate your favorite best-of-breed solutions or go fully headless. Bring highly configurable products and complex transaction types onto digital channels to unlock more mature self-service capabilities using a prepackaged integration with Oracle Configure, Price, Quote (CPQ)3. Launch new, dynamic business models to grow recurring relationships and predictable revenues with Oracle Subscription Management.

Break free from the limitations of other solutions and build the commerce experience that propels your business into the future with Oracle’s complete, flexible ecommerce platform.

Discover Oracle Commerce in this product tour.

Oracle Configure, Price, Quote (CPQ) and Oracle Commerce enable more mature self-service transactions

configure, price, quote product tour

Simplify even the most complex configuration, bundling, and asset-based ordering with the help of intuitive, guided configuration and quoting tools. Oracle CPQ enables the sale of complex and configurable goods and services efficiently and accurately across channels. We are uniquely capable of putting the most robust self-service tools into your customers’ hands, so you can grow customer satisfaction and have the peace of mind that comes with greater control of orders and accounts.

With Oracle Commerce, our business teams can make the updates they need at a rapid pace, and our development teams get to leverage the modern architecture of the unified platform for both B2C and B2B sites. Also, it was key that our commerce platform integrated with applications like Oracle CPQ to allow our customers to quote and purchase configurable products online.

John Pirog Senior Director of Digital Development, Motorola Solutions

Oracle Commerce customer success stories

Customers choose Oracle Commerce to address today’s challenges head on and position themselves strategically for the opportunities of tomorrow. With a complete suite of commerce applications and unified data across the front- and back-office, Oracle helps modernize business models, convert and retain digital customers, and grow revenues.

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Comparing Oracle Commerce and Salesforce Commerce Cloud

Many companies bought Salesforce Commerce Cloud because they had Saleforce’s CRM systems and wanted to achieve a 360-degree view of their customers. But Oracle Commerce goes further than a 360-degree view, bringing together customer profile data and extending that data into essential back-office systems. As a result, Oracle customers can bring complex products and transactions onto digital channels. On the other hand, the consequences of partnering with Salesforce can be expensive implementations, more partners to manage for missing functionality, slower innovation, shorter shelf life, and business model limitations. See how Oracle compares across the CX applications suite:

Business Advantages

Oracle

Salesforce

Customer experience suite
yes
yes
One, unified commerce cloud
yes
no
API-first architecture
yes
no
AI-enabled business user tools
yes
Incomplete offering
Multiregion / currency
yes
no
Large shopping carts
yes
no
Commerce applications for any business model
Commerce
yes
Not natively integrated4
CPQ
yes
Not natively integrated
Subscription Management
yes
Incomplete offering
Content Management
yes
Incomplete offering
ERP
yes
no

1, 2, 4 Gartner Magic Quadrant for Digital Commerce, August 2020

3 IDC Marketscape: Worldwide B2B Digital Commerce Platforms 2020 Vendor Assessment

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner document is available upon request from Oracle.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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Watch the on-demand CX Virtual Summit and hear Oracle CTO and Chairman Larry Ellison discuss how companies are re-engineering marketing, sales, and service to make every customer interaction matter.

Oracle Again Named a Leader in CPQ Application Suites

See why Oracle has earned the recognition as a Leader in the 2020 Gartner Magic Quadrant for Configure, Price, Quote Application Suites.

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