UMusic Hospitality & Lifestyle (UMHL), through its flagship brand UMusic Hotels, is using Oracle cloud applications to support its mission to bring fans closer to the music and artists they love while delivering an exceptional hospitality experience. With the help of Oracle NetSuite and the Oracle OPERA Cloud hospitality platform, UMusic Hotels has enhanced end-to-end visibility of its data, elevated guest experiences, and laid the foundation to efficiently scale its global operations.

UMHL is redefining traditional hotel operations by integrating live events, ecommerce, and branded merchandise while maintaining the high service standards of a global hospitality brand. Within UMHL, its flagship division—UMusic Hotels—leads this vision, with a new property in Madrid and plans to expand across Europe, the US, and Latin America. To support this growth, UMusic Hotels required a platform capable of scaling financial operations while seamlessly managing guest experiences and room inventory. After careful evaluation, the division selected NetSuite’s enterprise resource planning (ERP), OPERA Cloud property management system (PMS), and Oracle Simphony Point-of-Sale (POS) to manage its core operations and support the efficiency and scalability needed to drive UMHL’s global growth strategy.

“Our goal is to deliver immersive, unforgettable guest experiences across the world, and that requires technology that can keep pace with our vision,” said Javier Ferrer, IT PMO Manager, UMusic Hotels. “With NetSuite’s cloud-based system, we can manage our day-to-day operations from anywhere, scale quickly, and make faster, more informed decisions. Coupled with the power of OPERA Cloud, we have a complete solution to streamline our business and consistently delight our guests.”

With the help of NetSuite and OPERA Cloud, UMusic Hotels has been able to optimise financial performance, improve collaboration across its teams, and create show-stopping experiences for its guests. NetSuite has enabled UMusic Hotels to consolidate and automate financial workflows across international subsidiaries, improving business performance and supporting faster, data-driven decisions. In tandem, OPERA Cloud gives UMusic Hotels deeper insight into guest preferences and, through its mobile capabilities, enables staff to engage with guests throughout the property to streamline critical functions including check-in, housekeeping, and maintenance. In addition, Oracle Simphony provides a stable, reliable POS system to UMusic Hotels’ restaurant venues and UMusic Shop, serving up great experiences with every order.

“UMusic Hotels is pioneering a new type of experience that blends music, travel, and discovery,” said Alberto Lozano Gómez, senior director, Southern Europe, Oracle NetSuite. “With NetSuite and OPERA Cloud, UMusic Hotels has the right combination to enhance guest satisfaction, increase efficiency, and provide the foundation to support its ambitious growth plans.”