Destination: Indiana

The startup mindset

In these socially distant times, Jay Baer thinks all businesses should function like a startup. The founder of Convince and Convert, a firm that advises on digital marketing and customer experiences, Jay urges companies to rethink, well, everything. What are consumers buying now? What forms of payment work best? Most of all, what risks are people willing to take? During this stop on the virtual road trip, we hear from Jay—who believes that information is the ultimate advantage in this brave new world.