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Advertising is the lifeblood of journalism; and keyword lists are critical for connecting programmatic ads to content based on context: a story about “cats” is a perfect place to put an ad about cat food. But what about more complex journalism around “pandemic,” “social unrest,” or “systemic racism”? Often, brands explicitly exclude their ads from being displayed in context with controversial or “difficult” content. Vice Media is working with Oracle Data Cloud to deprogram advertising keyword bias and ensure that quality journalism about society’s pressing issues gets the exposure it deserves. Learn more on this virtual road trip stop.
For generations, C.O. Bigelow has been a landmark neighborhood apothecary serving the residents of New York City’s Greenwich Village. But today, the company’s skin care, hair care, and homeopathic remedies reach a global audience through a web store that captures the personality and passion of its flagship bricks and mortar location. As a traditional business operating in a modern world, the company uses NetSuite to have ready access to all business data so it can remain competitive and deliver the care and compassion its customers expect. Learn more on this virtual road trip stop.
We’re giving away a C.O. Bigelow gift set! Visit the C.O. Bigelow post on the @Oracle Instagram, Twitter, LinkedIn, or Facebook, comment and tag someone you’d take on a road trip, and use #OracleRoadTripContest for a chance to win.
Hearst, a 133-year-old media giant with 360 global businesses, completely reimagined its internal processes during an IT upgrade that replaced a decades-old IT infrastructure. HearstLab is a venture capital community within the organization, dedicated to closing the funding gap for women-led startups. HearstLab startups are committed to giving back to the community by enabling telemedicine, activating aid for nonprofits, and more. The investments Hearst made in IT infrastructure helped HearstLab transition to an all-remote workforce without losing any momentum to the pandemic. Learn more on this virtual road trip stop.
When Skye Hart read an article claiming that tech companies weren’t doing enough to disrupt human trafficking, the 23-year-old associate cloud engineer found she agreed. She had been with Oracle only a few months, but that didn’t matter. Skye had an idea: Pull together all manner of real-time data—from camera feeds, social media, image recognition, geospatial analytics, and personal information provided by victims’ families—into one consolidated platform that helps stop human trafficking. Learn more on this virtual road trip stop.