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Boost Marketing and Sales Alignment and ROI
Oracle Eloqua’s marketing automation platform brings marketing and sales closer together, allowing for unified buyer intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. The ability to deploy detailed information about a prospect—including web activity, email opens, form submits, and social activity—provides sales with a more complete and prioritized picture of the potential opportunities and buyer interests.
Share Strategic Profile Information and Activities
- Track Behaviors: Track web activities and communication in real-time throughout the sales cycle using Profiler.
- Identify Prospects: Google Chrome extension helps sales identify account prospects at a specific company.
- Mobilize Profiles: View contact profiles, scores, and activity on the go via mobile.
Identify Ideal Opportunities By Measuring Lead Quality
- Create Synergy: Sync sales and marketing activity data between Oracle Eloqua and CRMs.
- Build Trust: Leads are automatically routed throughout campaign to ensure no lead falls between the cracks.
- Prioritize Leads: Utilize multifactor scores to prioritize and route the hottest, most engaged prospects and accounts in real-time directly within the CRM.
Engage Prospects Directly to Close Deals Faster
- Engage and Personalize Communications: Customize, send, and track prebuilt, marketing approved email templates using Oracle Eloqua’s Engage, the CRM, or Microsoft Outlook.
- Real-Time Alerts: Receive real-time web visitor alerts and activities to accelerate sales rep communications.
- Share Content: Enable sales to deploy and track relevant content using professional communications to nurture and close deals.
Accelerate Sales = Drive Revenue
Marketers can enable sales to accelerate the sales cycle by providing accurate leads and helping to quickly and efficiently engage their prospects.
- Strengthen marketing and sales alignment by providing relevant communications, identifying the interests and sales readiness of their buyer, and tracking web activities throughout the sales cycle.
- Information can be shared freely between sales and marketing and is available within the CRM immediately.
- Empower sales to communicate and engage the prospect with precision by providing optimum visibility into the customer journey.
Customer Stories
Marketing Cloud Resources
Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.