Oracle Unity Customer Data Platform

Oracle Unity Customer Data Platform transforms enterprise-wide customer data into actionable, trusted, and AI-enabled customer profiles. With complete and unified data, enterprises can create and activate audiences, generate more conversation-ready opportunities, personalize experiences, uncover insights, and optimize service operations.

Oracle Unity Customer Data Platform Product Tour
See the product

Explore Oracle Unity Customer Data Platform

Unified Enterprise Data

Unified data from across the enterprise

Unify data from across the enterprise and organize it in the context of your customer.

Flexible ID resolution

Resolve identities across devices, channels, domains, and more. Use advanced privacy and identity controls to build a unified, accessible profile.

Intelligent attributes

Enrich your customer profiles with more than 50 prebuilt intelligent attributes, integrations to third-party sources, or customized attributes based on your data model and business needs.

Enterprise data quality

Organize and maintain data quality by consolidating all your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data so it can be used across the enterprise.


Complete customer view

Behavioral Scores

Gain valuable insights about customer behavior and fine-tune targeting by using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, and purchase propensity.

Pre-built behavioral audiences

Go beyond traditional targeting and create more sophisticated segments. Leverage more than 100 out-of-the-box behavioral attributes to help find your most valuable customers, early adopters, bargain hunters, and more.

Real-time personalization

Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to your prospects and customers across channels, devices, and interactions.

Waterfall segmentation

Prioritize offers and campaigns within your audiences based on logic you have already defined in other segments.

Visual customer and account profiles

Leverage visual profiles at both the customer and account level to enable one-to-one and account-based marketing, sales, and service use cases.


AI-driven outcomes

Intelligence workbench

With more than 27 ready-to-use AI models, you can enable predictive scoring, propensity, calculations, lookalike generation, and real-time recommendations to predict and personalize the customer experience in the moment.

Bring your own model

Leverage ML models unique to your business by bringing your own model into Oracle Unity CDP to re-train and calculate scoring values.

Flexible, native approach to AI

No need for data transfer from cloud to cloud; AI runs within the Oracle database to process data at an immense scale, with built-in security controls and automation to prevent human error. Benefit from continuous learning for insights and recommendations that are always fresh and actionable.


Data models

Accelerate time to value with out-of-the-box data models

Make use of out-of-the-box B2B, B2C, and B2B2C models to help your enterprise accelerate time to deployment and deliver use case outcomes faster.

Industry data models

Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.


Customer analytics

Performance reports

Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.

Forensics

Use advanced analytics to investigate and understand exactly why particular customer events unfolded the way they did

Recency frequency monetary (RFM) analysis

Identify your most valuable customers by understanding recency and frequency of purchase along with how much they spend.

Oracle Analytics Cloud

With embedded integration with Oracle Analytics Cloud, you can gain access to unified customer data and set up custom analysis right from Oracle Unity CDP.

Campaign activation and audience-building from dashboards

Instantly compare campaign results directly from your dashboard through an interactive user interface. Optimize your campaigns by increasing the scale of high-performing attributes and changing strategies for lower performers.


Data privacy and governance

Dynamic consent and preference management

Integration partnerships with Consent Management Platform (CMP) providers such as OneTrust enable Unity to read and honor generic or channel-specific opt-in/opt-out preferences when they’re updated in a preference center or CMP. Consent attributes are built into all our data models to ensure preferences are appended to the customer profile.

Organization-based access controls

Governance controls help create organization-based governance labels that manage access to assets and data within Oracle Unity CDP.

HIPAA and security attestations

Oracle Unity CDP has achieved HIPAA attestation alongside other security and privacy standard frameworks including ISO 27001 and SOC 2.


Activation and integrations

Journey orchestration

Create unique, one-to-one personalization journeys based on complete customer data, real-time behavioral triggers, AI recommendations, and more to increase conversions by personalized interactions.

Marketing

Drive intelligent loyalty campaigns, improved email marketing efforts, and commerce experiences that truly connect with customers using Unity's integrations across the martech stack (CRM, commerce, loyalty, email, A/B testing, and more).

Sales

Connect customer data from across your entire organization for better interactions, smoother sales processes, and more conversion-ready opportunities.

Service

Give service and field agents the power to perform with real-time customer insights, AI-enabled actions, and analytics.

Analytics

Reduce the time and effort it takes to uncover new customer insights with turnkey connectors into analytics tools.

Back office and IT

Leverage Unity’s variety of integration methods with your data warehouse, data lake, and back-office applications such as ERP and EPM.


See Oracle Unity in action

  • Improve customer service with connected data

    Explore how a complete customer view helps service agents provide the suggestions and guidance perfect for each customer.

    See Oracle Unity for service (2:11)
  • Better know and target your customers

    See how to bring together all data sources to create audience segments, compare metrics, and meet your campaign goals—all without IT support.

    See Oracle Unity for IT (2:19)
  • Create a reliable and dynamic customer data platform

    Discover how to stream and unify real-time data from your website, apps, and Internet of Things (IoT) devices and develop a single master record for each customer.

    See Oracle Unity for marketers (2:16)

Customer story

Mazda Europe personalizes communications and reduces costs using a CDP

When Mazda Europe wanted to know more about their customers across their various data sources, they begun looking for a CDP. See the benefits they received, including improved speed and increased lead submissions, as they implemented Oracle Unity Customer Data Platform.

Oracle Unity CDP customer successes

View more customer successes

Learn why companies across all industries use Oracle Unity CDP to deliver timely, personalized, and multichannel customer experiences. Click the logos to learn more.

Key benefits

  • Gain a unified view of every customer

    Unify crucial customer data from anywhere in the enterprise, run AI/ML models with complete customer context, and deliver highly personalized experiences across your customer marketing, sales, service, analytics, commerce, and more.

  • Accelerate time to value

    Quickly realize the full value of Oracle Unity with its prebuilt operational and industry data models, which are carefully curated with attributes, targeting, and personalization strategies to get the most out of this open and extensible platform.

  • Reduce costs and increase revenue

    Go beyond simply knowing your customers. Use the power of AI—built natively into the platform—to drive the next best offers/actions, propensity modeling, intelligent scoring, real-time recommendations, and more.

  • Connect your entire ecosystem

    Uncover new insights and deliver consistent experiences throughout the customer lifecycle by drawing on data from across your organization — marketing, sales, service, analytics, data warehouse, ERP, and any other technologies.

  • Accelerate revenue with marketing and sales unification

    Seamlessly align your marketing and sales efforts through unified data insights and streamlined collaboration, resulting in more effective targeting and conversion strategies.

Resources

Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle Unity Customer Data Platform and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Unity Customer Data Platform. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content about Oracle Unity Customer Data Platform.

Additional information

Support and Services

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Best Practices

Customer data platform best practices

The goal of a customer data platform is to bring all types of data together for a centralized, completed, constantly updated customer view and to improve customer experience (CX). With a CDP, companies can precisely target individual customers, personalize their experience, and improve loyalty, and increase retention rates. To achieve superior results, you need to know what the best practices are.

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