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Oracle Modern Best Practice for Retail—B2C Omnichannel
- Overview
- B2C Omnichannel
- B2C Awareness to Interaction
- B2C Interest to Purchase
B2C Multichannel to Omnichannel Experience
Meet customer expectations of a consistent, relevant, and personalized buying process—no matter how they choose to interact with your brand. Personalize onsite customer assistance. Enable direct purchasing with social tools. Deliver a seamless—and more profitable—customer journey across all devices and channels.
Mobile. Analytics. Social.Link Online to In-Store
Connect the online with the physical experience (store, website, and/or warehouse). Integrate chat, phone, and social functions along with recommendations and reviews.
Mobile. Social. AI/ML.Integrate Social Presence
Enable direct purchasing by integrating electronic product catalog to social selling presence.
Mobile. Social.Mobile Optimization
Use responsive design to deliver consistent customer experience across all devices and channels.
Mobile. Social.Configure Location Services
Recognize opted-in customer presence and push location-specific content.
Mobile. Social. AI/ML.Integrate Clienteling
Enable store associates to deliver a highly personalized assisted shopping experience.
Mobile. Analytics. Social.Handoff to Customer Care
Automatically send customer and order information to the service center with rules-driven workflow.