The mobile, social, analytic, and big data built into modern marketing best practices enable you launch smarter, data-driven marketing campaigns. Create targeted assets based on buyer persona and buying stage. Build high quality prospect lists. Analyze leads to achieve greater campaign response rates. Collaborate with your entire organization to implement compelling marketing campaigns. Demonstrate campaign results with meaningful metrics. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Examine sales goals, analyze the market makeup. Establish strategy, goals, and budget.
Define content plan and develop content by persona and buying cycle stage.
Purchase, generate, analyze, and segment lists to create targets by potential profitability and Return On Investment (ROI).
Create assets including: emails, call scripts, direct mail, display ads, pay per click, and social content.
Launch campaigns using email, web, direct mail, event, social media, and other assets. Manage execution activities.
Determine the effectiveness of marketing campaigns. Define success criteria, capture responses, and analyze results.
Rule-based qualification based on profile, demographic, and behavioral criteria. Securely share resulting qualified leads.