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Oracle Modern Best Practice—Event Execution to Lead
Event Execution to Lead
The mobile, social, analytic, and big data capabilities built into modern marketing best practices enable you to launch more successful events. Nurture prospects and communicate to prospects in a variety of ways. Create events, administer multi-channel marketing for an event, and manage all aspects of events—from roadshows to large conferences. Use the following modern best practice as your roadmap to create, measure, and repeat the success of marketing events.
Optimized Event Management Processes
- Easily manage all aspects of events and campaigns
- Promote events with multi-channel marketing
- Drive attendance with email marketing
- Test responses with email testing and reputation management
Analytics. Social.Define Event
Define the event and the key details: products, segment, schedule, location logistics, communication plan, required content, responsibilities, resources, metrics, and offers.
Analytics. Social.Design Event Campaign
Define digital content, collateral, promotion, and social media activities for an event.
Mobile. Analytics. Big Data.Build Target Audience
Purchase, generate, analyze, and segment internal and external prospect lists to create a highly targeted audience.
Mobile. Analytics.Execute Event Offer
Communicate offer via email, direct mail, telesales, web, social media, and other vehicles to attract potential attendees.
Mobile. Analytics.Manage Event Registration
Capture prospect, lead, opportunity, or customer information to register attendees for the event.
Mobile. Social.Execute Event
Perform roll out activities and manage event logistics.
Analytics. Social.Analyze Event Results
Assess event results based on preset metrics, such as attendee feedback, media exposure, and generated leads.
Mobile. Social.Qualify and Prioritize Leads
Rule-based qualification based on profile, interest, demographics, and behavioral criteria with rule-based dashboards. Securely distribute the resulting qualified leads to sales.