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Oracle Modern Best Practice—Event Execution to Lead

Create More Effective Events

Event Execution to Lead

The mobile, social, analytic, and big data capabilities built into modern marketing best practices enable you to launch more successful events. Nurture prospects and communicate to prospects in a variety of ways. Create events, administer multi-channel marketing for an event, and manage all aspects of events—from roadshows to large conferences. Use the following modern best practice as your roadmap to create, measure, and repeat the success of marketing events.

Define Event
Design Event Campaign
Build Target Audience
Execute Event Offer
Manage Event Registration
Execute Event
Analyze Event Results
Qualify and Prioritize Leads

Optimized Event Management Processes

Easily manage all aspects of events and campaigns
Promote events with multi-channel marketing
Drive attendance with email marketing
Test responses with email testing and reputation management

Analytics. Social.

Define Event

Define the event and the key details: products, segment, schedule, location logistics, communication plan, required content, responsibilities, resources, metrics, and offers.

Analytics. Social.

Design Event Campaign

Define digital content, collateral, promotion, and social media activities for an event.

White Paper: Modern Marketing Essentials: Conversion (PDF)

Mobile. Analytics. Big Data.

Build Target Audience

Purchase, generate, analyze, and segment internal and external prospect lists to create a highly targeted audience.

Mobile. Analytics.

Execute Event Offer

Communicate offer via email, direct mail, telesales, web, social media, and other vehicles to attract potential attendees.

Mobile. Analytics.

Manage Event Registration

Capture prospect, lead, opportunity, or customer information to register attendees for the event.

White Paper: Lead Nurturing

Mobile. Social.

Execute Event

Perform roll out activities and manage event logistics.

Analytics. Social.

Analyze Event Results

Assess event results based on preset metrics, such as attendee feedback, media exposure, and generated leads.

White paper: 5 Tenets of Modern Marketing: Analysis (PDF)

Mobile. Social.

Qualify and Prioritize Leads

Rule-based qualification based on profile, interest, demographics, and behavioral criteria with rule-based dashboards. Securely distribute the resulting qualified leads to sales.