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The big data and analytic capabilities built into modern marketing best practices enable you to better understand your customers. Enhance your customer data by gathering and merging records to build the perfect list. Analyze customer data to determine missing records or out-of-date information. Securely import customer data from external sources. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Assess the current data quality of customer and prospect databases.
Designate master source for each field and determine the action (replace or add) when duplicates are found.
Import prospect and customer lists from multiple sources. Select and load target records.
Identify duplicate data and process merge requests.
Identify behavior and lifestyle data needed to complete customer and prospect profiles. Map business and party relationships.
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