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Display Advertising

Marketing to Consumers

Display Advertising

Connect Display Advertising to B2C Cross-Channel Marketing

Deliver online display advertising that’s relevant.

Oracle’s Cross-Channel Marketing solution, Oracle Responsys, allows marketers to leverage display advertising when messaging to known customers. Unlike spray-and-pray display campaigns that have low conversion rates, Oracle Cross-Channel Marketing’s display capabilities empowers marketers to leverage rich information like profile data, past purchase history, and cross-channel engagement to deliver display advertising that’s relevant to known customers.

Extend your advertising frequency and reach.

This technology gives marketers additional frequency and reach for their programs, with a channel that’s non-invasive and proven to deliver results. All this adds up to deeper relationships and increased revenue for your brand.
Target known customers based on interaction to drive cross-sell and retention revenue.

Marketers want to capitalize on the power of display advertising. But relationship marketers have traditionally avoided display advertising as simply an acquisition channel. Now they can target known customers and drive cross-sell of hyper-relevant products and services.
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Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing, you ask?




The Demand Gen Pro’s Cookbook

Read about cooking up Modern Marketing success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle.

White Paper

Gartner Report

This Gartner report analyzes Critical Capabilities for Multichannel Campaign Management with Key Findings and Recommendations rating vendor performance in use cases and capabilities.


Holiday Research 2014 Part 2

According to the National Retail Federation, the winter holidays account for nearly 20 percent of total annual retail sales for retailers.



Success Stories

Saint-Gobain Gains Insights Into Customer Needs, Boosts Loyalty

Saint-Gobain overcame a major communication challenge with customers that range greatly in size and have diverse needs.

View Case Study

Lenovo EMEA Tests Its Way to Higher Response Rates and Greater Revenue

Lenovo moved to a targeted, personalised approach to foster long-term relationships, encourage loyalty, and boost sales.

View Case Study

“An effective email campaign is the best instrument we have to keep front of mind with our customers. The ability to send them truly relevant and timely messages has directly resulted in a significant uplift in revenue; demonstrating a true impact on business performance.”

Chloe Jones | EMEA Email Marketing Specialist, Lenovo


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