Connect Display Advertising to B2C Cross-Channel Marketing
Oracle’s Cross-Channel Marketing solution, Oracle Responsys, allows marketers to leverage display advertising when messaging to known customers. Unlike spray-and-pray display campaigns that have low conversion rates, Oracle Cross-Channel Marketing’s display capabilities empowers marketers to leverage rich information like profile data, past purchase history, and cross-channel engagement to deliver display advertising that’s relevant to known customers.
Extend your advertising frequency and reach.
This technology gives marketers additional frequency and reach for their programs, with a channel that’s non-invasive and proven to deliver results. All this adds up to deeper relationships and increased revenue for your brand.
Marketers want to capitalize on the power of display advertising. But relationship marketers have traditionally avoided display advertising as simply an acquisition channel. Now they can target known customers and drive cross-sell of hyper-relevant products and services.
The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing, you ask?Download