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Display Advertising

Marketing to Consumers

Display Advertising

Connect Display Advertising to B2C Cross-Channel Marketing

Deliver online display advertising that’s relevant.

Oracle’s Cross-Channel Marketing solution, Oracle Responsys, allows marketers to leverage display advertising when messaging to known customers. Unlike spray-and-pray display campaigns that have low conversion rates, Oracle Cross-Channel Marketing’s display capabilities empowers marketers to leverage rich information like profile data, past purchase history, and cross-channel engagement to deliver display advertising that’s relevant to known customers.

Extend your advertising frequency and reach.

This technology gives marketers additional frequency and reach for their programs, with a channel that’s non-invasive and proven to deliver results. All this adds up to deeper relationships and increased revenue for your brand.
 
Target known customers based on interaction to drive cross-sell and retention revenue.

Marketers want to capitalize on the power of display advertising. But relationship marketers have traditionally avoided display advertising as simply an acquisition channel. Now they can target known customers and drive cross-sell of hyper-relevant products and services.
 
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Guide
cross-channel-essentials

Modern Marketing Essentials Guide: Cross-Channel-Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing, you ask?

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RESOURCES

Guide
making-the-shift-customers

Making the Shift to Customer-Centric Marketing

Digital marketers must reorient their thinking, programs, and even organizations to focus on optimizing and orchestrating the interactions they have with each and customer, instead of just optimizing campaigns.

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Guide

Email Deliverability Guide

This Modern Marketer's Guide covers the latest intelligence related to e-mail deliverability best practices, the internet service provider (ISP) landscape, international regulations, and the truth about Gmail’s interface changes.

Download
White Paper
forrester-wave-l2r-2014-wp

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.

Download
  • White Paper

    30 Seconds or Less

    30 seconds or less is the average length of time that consumers spend reading or listening to online marketing communications—which means marketers are dealing with increasingly distracted consumers.

    Download
  • Guide
    relationship-first-marketing-mobile

    Relationship-First Marketing for a Mobile World

    Consumers worldwide have nearly 5 billion active mobile subscriptions and the number is growing. The world has gone mobile. And it’s not coming back.

    Download

CUSTOMER STORIES

Success Stories
Manufacturing
SaintGobain

Saint-Gobain Gains Insights Into Customer Needs, Boosts Loyalty

Saint-Gobain overcame a major communication challenge with customers that range greatly in size and have diverse needs.

View Case Study
Manufacturing
LenovoEMEA

Lenovo EMEA Tests Its Way to Higher Response Rates and Greater Revenue

Lenovo moved to a targeted, personalised approach to foster long-term relationships, encourage loyalty, and boost sales.

View Case Study

“An effective email campaign is the best instrument we have to keep front of mind with our customers. The ability to send them truly relevant and timely messages has directly resulted in a significant uplift in revenue; demonstrating a true impact on business performance.”

Chloe Jones | EMEA Email Marketing Specialist, Lenovo
Success Stories

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