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High-quality data is essential to drive new products from conception to launch. But managing that product information requires substantial resources and close cross-functional collaboration. Leveraging cloud, mobile, analytics, and social, Oracle Modern Best Practice for Product Information helps you reduce time to market by streamlining the creation, update, and sharing of product data across channels and throughout your supply chain. No matter what your organization’s size, you can merge data from all sources and synchronize updates throughout your organization. Collaborate among stakeholders using rule-based task routing and a secure social network—accessible on any device. And ensure that your suppliers and facilities are ready for your latest product release.