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Customers today expect accurate product information as they move across buying channels. But giving your customers that experience requires complete and consistent product data. Leveraging cloud, mobile, social, and analytics, this Modern Best Practice helps you streamline the data acquisition and dissemination among the relevant parties to achieve omnichannel consistency. Standardize product catalogs and share supporting content via a centralized repository. Collaborate on content creation and reviews with role-based task assignment and secure social accessibility on any device. Make better content decisions with change-impact analysis.
Add new products released from in-house development or sent by suppliers to the centralized product repository.
Collaborate to produce sales and marketing content, including product collateral and catalogs, for different channels and languages. Route tasks and approval to relevant stakeholders.
Automatically validate product data using preconfigured criteria. Streamline exception review and approval using dashboards with rule-based task routing. Use secure social collaboration to resolve any issues.