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Oracle Modern Best Practice—New Product to Omnichannel Commerce
Oracle Modern Best Practice-New Product to Omnichannel Commerce
Seamless Experience Through Consistent Product Messaging

 

New Product to Omnichannel Commerce

Customers today expect accurate product information as they move across buying channels. But giving your customers that experience requires complete and consistent product data. Leveraging cloud, mobile, social, and analytics, this Modern Best Practice helps you streamline the data acquisition and dissemination among the relevant parties to achieve omnichannel consistency. Standardize product catalogs and share supporting content via a centralized repository. Collaborate on content creation and reviews with role-based task assignment and secure social accessibility on any device. Make better content decisions with change-impact analysis.


Onboard New Products
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Onboard New Products

Add new products released from in-house development or sent by suppliers to the centralized product repository.


 
Validate Data Quality
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Validate Data Quality

Automatically check data validity, such as completeness and formatting, based on preset rules. Send exception notification to stakeholders.


Enrich Product Information
Mobile. Social. icon Mobile. Social.

Enrich Product Information

Collaborate to produce sales and marketing content, including product collateral and catalogs, for different channels and languages. Route tasks and approval to relevant stakeholders.


Ensure Product Readiness
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Ensure Product Readiness

Automatically validate product data using preconfigured criteria. Streamline exception review and approval using dashboards with rule-based task routing. Use secure social collaboration to resolve any issues.


Broadcast to Channels
Mobile. icon Mobile.

Broadcast to Channels

Automatically release approved product records to the appropriate channels, including web store, mobile app, retail POS, customer service, partners, and distributors.


Manage Ongoing Changes
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Manage Ongoing Changes

Update item definitions and assets for new requirements. Enforce change control process based on preset rules.


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