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News and Opinion

Study: Retailers Missing Mark on Shipping, In-Store Experiences

10/15/19

According to a study by Oracle Retail, retailers are not meeting customer expectations, and are missing on the fundamentals, in many cases. But shoppers and retailers are split on what constitutes their most important in-store experiences.

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6 Ways Retailers Can Win the Holidays

10/14/19

It is projected that 77 percent of consumers expect to return at least a portion of the presents they receive, according to a study by Oracle Retail, with 20 percent of shoppers expecting to return more than half of their gifts.

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Oracle Buys CrowdTwist to Help its CX Customers Boost Customer Loyalty

10/02/19

Oracle purchased CrowdTwist Inc., the leading cloud-native customer loyalty solution. Oracle plans to enhance its Customer Experience Cloud by integrating CrowdTwist with Oracle's Responsys, Eloqua, and CX Unity platforms. The integration will make it easier to tailor its CX portfolio for specific customer's needs.

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Oracle Cloud Is the Right Accessory to Support Kendra Scott's Growth

10/01/19

Using Oracle Retail Services, retailer Kendra Scott will put real-time insights into the hands of its associates by offering a consistent and universal approach to tracking each stone and metal in its line to ensure a singular view of inventory.

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Survey: Returns Have Become a Holiday Tradition

09/19/19

According to a survey of almost 16,000 global consumers from Oracle Retail and Savanta, 77% of respondents plan to return a portion of their gifts this holiday season. "Retailers need to seize the moment when shoppers return gifts" said Jeff Warren, vice president of retail solutions management, Oracle Retail.

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Specialty Fashion Retailer Tailors Customer Experience

09/05/19

O bag, an Italian fashion brand, is using Oracle Retail to deliver a consistent, seamless level of personalization in local promotions and tailor customer experiences in its stores worldwide and online.

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Reshaping Retail: What New Models and Formats Mean for Retail Operations

08/29/19

Lara Livgard, senior director of strategy and solution management, merchandising, analytics, and enterprise, Oracle Retail, discusses the technology and strategies transforming retail today citing Oracle???s Reinventing Retail Inventory Strategies guidebook.

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Transparency is the New Black for Marketers: It's Time for Fashion and Cosmetics Brands to Focus on Supply Chains and Brand Compliance

08/19/19

Oracle's Paul Woodward, senior director of solutions management group, Oracle Retail, highlights the new set of standards customers are insisting on from retail marketers, as they demand innovation, traceability, and transparency throughout the purchasing journey.

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How a New MIT Recommendation Model Can Help Retailers Predict Customer Trends

08/14/19

Data for the study was provided by Oracle and came from a large fashion retailer that uses Oracle's retail products. Data from a study provided by Oracle helped Georgia Perakis, MIT Sloan professor of operations management and operations research and statistics, identify a new recommendation model that could help retailers see up to an 11 percent increase in profits.

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Global Retail Conglomerate Unifies Brands and Channels

08/13/19

Seeking to streamline processes across departments, launch new brands, and expand into different geographies, Apparel Group partnered with Oracle to leverage its Oracle Retail Merchandising Operations Management suite, integrated with Oracle Human Capital Management Cloud and Oracle Enterprise Resource Planning Cloud.

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Is Your End Game Beer or Laundry Detergent?

07/08/19

Oracle partnered with the University of South Carolina to show how coupling first- and third-party data with predictive modeling can provide valuable insight into assortment promotional strategies to increase sales and margins.

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Kroger, Stein Mart, Gap Reveal Cloud Tech Achievements at Oracle Cross Talk

06/19/19

At the 2019 Oracle Retail Cross Talk conference, retail executives representing more than 20 companies shared their insights and experiences with leveraging the cloud and emerging technologies to help transform retail brands.

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Moore School Management Professors Create Model to Optimize Retail Promotional Displays

06/13/19

Through a collaboration with Oracle Retail, two University of South Carolina management professors are helping retailers determine the most profitable products to put at their end-of-aisle displays.

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Where D2C Brands Are Investing Their Marketing Dollars

06/07/19

According to an Oracle-sponsored survey with CommerceNext, more than three-quarters of D2C (direct to consumers) digital retailers indicated that their 2019 ecommerce marketing budgets were higher than last year versus 60% of traditional retailers who said they were increasing their ecommerce marketing budgets this year.

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The Front Line on the War for Talent

6/06/19

Chris Sarne, senior director of omnichannel strategy at Oracle Retail, discusses the role of the CMO in the process of retaining talent in the retail space, including how technology plays a part in improving the overall employee experience.

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Geoffrey Moore to Keynote Oracle Retail Cross Talk 2019

6/05/19

Geoffrey Moore, bestselling author of Consultant and Disruptive Technology Specialist, will deliver the keynote address at Oracle Retail Cross Talk, an event that convenes a global community of more than 200 retail executives to discuss best practices in applying technology in the retail industry.

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Trolling for Customers: Retailers Spend More for Acquisition Than Retention

5/31/19

According to a study by CommerceNext, sponsored by Oracle Experience Cloud, acquisition is now an investment priority for 81% of all ecommerce companies.

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Solving the Mobile Payments/POS Dilemma

5/30/19

With digital wallets growing in popularity among younger consumers, many retailers have started working with third-party companies to improve their back-office functions to support these new POS systems, according to Oracle Stephen Horton, senior solution manager of Oracle Retail.

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CSA Exclusive: Retail ‘Holidays’ Are a New Trend—Here’s How to Help Them Succeed

5/02/19

Chain Store Age spoke with Chris Sarne, senior director of global retail strategy and solutions management at Oracle, about how retailers can lay the foundation for a profitable sales holiday by creating limited-time, proprietary sales events that improve significant short-term increases in sales and customer traffic.

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Gearing Up for the Age of Information Technology

5/01/19

In Shopping Center Business Magazine, Mike Webster, senior vice president and general manager of Oracle Retail, discusses how inventory management continues to be one of the biggest challenges for retailers. With the right technology, retailers have the opportunity to leverage data to better understand their customers and manage their inventory needs.

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Banana Republic Streamlines Merchandising Efforts with New Cloud Service

5/01/19

Banana Republic combined Oracle Retail Merchandising Cloud Service and Oracle Retail Integration Cloud Service to better provide the organization with a single view of inventory, product data, and transaction details.

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How Retail Inventory Efficiency and Accuracy Impacts The Customer Experience

5/01/19

Carla Anderson, senior director of Oracle Retail, suggests that because omnichannel retailing requires greater and greater precision, inventory accuracy—or the lack thereof—is becoming more important.

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Leading Pharmacy Extends 100 Year Legacy Using Oracle Technology

4/19/19

Farmatodo, a leading Venezuelan self-service pharmacy chain, partnered with Oracle Retail to establish a framework to expand into new countries, deploy new stores faster, and provide a more agile experience to serve in-store shoppers better with a modern point-of-service (POS) system.

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Prada Taps Oracle Cloud Technology for Retail Processes

4/18/19

The Prada Group is leveraging Oracle technology to offer enhanced inventory optimization and a more comprehensive customer experience. Prada will use Oracle Retail Customer Engagement Cloud Service and Oracle Retail xStore Point-of-Service to better optimize its merchandising process as well as performance analysis, inventory management, supply chain, and inventory allocation.

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Can Your Solutions Power Personalization Without Invading Shoppers’ Privacy?

4/04/19

According to Oracle’s “The New Topography of Retail” study, up to 56 percent of shoppers want personalized offers, but many more (86 percent) want to be able to opt out whenever they please—either because the offers are irrelevant or are sent too often.

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TWINSET Curates a Sophisticated Customer Experience

3/29/19

Oracle Retail Xstore Point of Service partnered with TWINSET, an online distributor of ready-to-wear fashion, shoes and accessories, to improve inventory visibility and customer intelligence, and ensure seamless transactions.

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Maui and Sons Adopts Oracle Retail to Manage Supply Chain

3/25/19

Maui and Sons, one of the best -known surf and skateboard apparel brands in the world, has brought in Oracle Retail Merchandising System and Oracle Warehouse Management. With Oracle Retail, the company has established a foundation for future growth by streamlining inventory, adding new sales channels, and more effectively serving the needs of its customers.

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Advanced Technology Key to These Retailers’ Success, Survival

2/22/19

With the digital revolution changing the retail industry dramatically, successful companies are leveraging advanced technologies to create personalized, entertaining shopping experiences to draw customers into brick-and-mortar stores.

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Retailers Think Their Stores Are Improving. Shoppers Don’t Agree, Research Finds

2/13/19

With shoppers looking for more engaging retail environments, many retailers are embracing the new business model by offering personalized experiences, new ways of acquiring products, and tools that integrate the digital and physical worlds

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Using Pop-Ups to Increase Brand Awareness, Engagement

1/31/19

In the January/February 2019 edition of Ancillary Retail, Oracle’s Chris Sarne, senior director of global retail strategy and solutions management, discusses how to launch a successful pop-up shop.

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Mastering Post-Holiday Customer Service

1/23/19

Chris Sarne, Oracle senior director of global retail strategy and solutions management, offers advice to retailers on how to navigate the post-holiday return season.

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Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

1/02/19

TotalRetail reveals findings from a study of 15,500 consumers regarding their views on privacy and personalization, supply chain visibility, and readiness for emerging technologies like facial recognition, virtual sales assistants, and delivery by drone.

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Mobile Rising: Retailers’ Cautious Optimism and Trepidation for Mobile Commerce

12/19/18

Oracle Retail surveyed professionals who work in retail businesses of all sizes, including a cross-section who lead and work for those businesses. Findings reveal that the industry has cautious optimism for mobile innovations.

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The Right Technology Can Help Workers Stay in the Holiday Spirit All Season Long

11/20/18

To ensure job satisfaction and success that trickles down to the customer, Chain Store Age highlights why new holiday hires need the right tools to hit the ground running including mobile, intuitive applications that deliver accurate information in real-time.

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Gain an “Unstructured” Advantage

8/1/18

As consumers expect a personalized shopping experience, many retailers are not meeting their expectations. According to Oracle’s study “Retail 2018: The Loyalty Divide,” only 32 percent of consumers reported that the retail promotions they receive are relevant, yet 69% said personalized offers based on their preferences are appealing.

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