Oracle Modern Best Practice—Insight to Campaign ROI
- Overview
- Insight to Campaign ROI
- List Import to Prospect
- Analytics to Insight
- Campaign Execution
- Event Execution
- Disparate Sources
Insight to Campaign ROI
The big data and analytic capabilities built into modern marketing best practices enable you to create more targeted prospect lists. Analyze data from a variety of sources, including third parties. Test and refine your lists with predictive models. Track and monitor campaign activities securely in real time. With high quality leads, you can create compelling campaigns that deliver results. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Effective, Data-Driven Lead Management
- Embedded email, landing page, and form templates
- Multi-model lead scoring and routing
- Flexible native CRM integrations
- Easy integration of third-party apps directly into your marketing campaigns
- Advanced data cleansing and validation tool
Analytics. Big Data.Prepare Analytics Data
Assemble prospect profitability profiles, campaign, conversion, cross-channel, and third party data.
Analytics. Big Data.Perform Predictive Analysis
Analyze profiles, audience segment performance, and audience behavior for specific channels.
Analytics. Big Data.Build Target Audience
Validate existing profiles and identify new high value audience segments.
Analytics. Big Data.Intelligent Campaign Analysis
View campaign activities and progress in real-time through dashboards, with access across segments and channels.
Analytics. Big Data.Campaign ROI Analysis
Score campaign results on audience segments, channels, campaign models, and return on investment.
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