What is email deliverability? It’s how to make sure your email marketing messages end up where they belong: in the inboxes of your target audience.
Marketing Automation Trends - What we can expect in 2017
Learn now to successfully leverage B2B and B2C marketing automation techniques
Keep Calm and Deliver On!
Webcast Length: 54:47
E-Mail Design and Coding Recommendations
Guidelines for Designing HTML E-Mails and Coding HTML, Mobile, & Text E-Mails
Email Deliverability Guide
Guide for Modern Marketers
Why is email marketing such a powerful tool? It’s the most cost-effective marketing channel for delivering the right message to the right person at the right time. But like every channel, email marketing has its limitations. Abuses such as spam and phishing have made it difficult for legitimate senders to cut through the noise and deliver relevant messages to their targeted audiences.
To achieve a high rate of email deliverability, email marketers must work tirelessly to avoid having their messages classified as spam. The process involves a combination of email deliverability best practices (such as list management), email authentication, and reputation. However, the rules are constantly changing.
A Reliable Approach to Email Deliverability
One of the best ways to achieve higher levels of email deliverability is to create email campaigns that are relevant to the audiences that receive them. At one time, marketers simply emailed all of their contacts every single campaign they created. This approach is called “batch and blast” (marketers would collect, or “batch,” all of their email contacts and “blast” them with a campaign). Batch and blast tactics can lead to high unsubscribe rates and lower overall email deliverability.
Digital Body Language and Data Activation
Transitioning from “batch and blast” techniques to more finely tuned campaigns can have a powerful impact on your email deliverability. Advanced marketers have embraced the idea of Digital Body Language. By closely measuring the online activities of customers and prospects, you can begin to understand their preferences. Armed with this knowledge of their Digital Body Language and data activation, you can then deliver more relevant content and offers with greater confidence of achieving the response rate you desire.