Boulanger, with 60 years of experience, ranks number two in the French marketplace for multimedia products and retail household appliances. It has 130 stores in France, and offers 20,000 products on its e-commerce Website. A subsidiary of the family-owned group Mulliez, Boulanger launched two proprietary brands eight years ago: Essentiel b—which provides multimedia products and household appliances focused on sustainable development—and Listo, offering low-end, household appliances.
To manage its marketing campaigns, the Boulanger marketing department wanted an automated solution to support its growing business intelligence (BI) database that contains daily reporting data and sales analyses generated by the store’s network. To optimize its BI environment’s performance, Boulanger migrated its in-house, BI application to Oracle Exadata Database Machine. This migration cut storage space in half, from 1 terabyte to 500 gigabytes, thus reducing long-term storage costs. Oracle Exadata also accelerated daily reporting and provided the entire organization with insight into sales data.
Following a call for tenders and after comparing Oracle against reputable competitors, Boulanger selected Oracle Exadata Database Machine, due to the ease of migration with its existing Oracle Database 11g. By choosing Oracle, the group maintained all existing BI SQL queries, optimized for the environment. Furthermore, Oracle Exadata Database Machine saved the most storage space.
Oracle Advanced Customer Support Services assisted Boulanger in installing the Oracle Exadata Database Machine and in migrating the business intelligence environment to Oracle Exadata. Oracle Advanced Customer Support Services also transferred skills to Boulanger’s database administrators. Boulanger completed the migration process in less than 12 hours, and the DBAs are now independent thanks to a top quality transfer.