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Product innovators need to build their innovation pipelines fueled by a steady stream of high-value ideas. By leveraging the combination of cloud, mobile, analytics, social and big data, this Oracle Modern Best Practice helps you acquire ideas and feedback on products and services from social media channels inside and outside your organizations. Translate captured ideas into profitable offerings to put you ahead of the competition.
Monitor social networks, blogs, forums, etc. to collect and understand the competitive landscape, knowledge, issues, and demands of the target audience to identify new markets.
Filter relevant posts automatically from the social web to identify trends, themes and categories. Identify and rank sentiments about products and services.
Analyze trends and distill insights that mutually benefit the company and customers.
Collaborate with social participants for detail via original interaction threads or through secure social platforms.
Bring ideas into internal development, evaluation and qualification process.