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Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.
See how Gartner rated Oracle’s B2B marketing automation platform and why our ongoing innovations drive faster speed-to-lead handoffs and increase revenue.
Create dynamic campaigns that will intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities at every stage of the customer journey.
Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests.
Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display search, web, video and mobile.
Use SMS messages to send event reminders, important product updates, and invitations to provide feedback. Add SMS to Eloqua campaigns to improve customer convenience and personalize experiences based on digital behaviors. Turn leads into customers with two-way long/short codes or link tracking features. Track sends and deliveries with detailed SMS overview reports that come preconfigured or easily build custom reports for your SMS analytics needs.
Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changes in lead score or gaining a new contact.
Send emails when they are most likely to be opened. Eloqua assesses historical data to determine the optimal time for a contact to receive an email so you can send emails on the preferred day and time for each customer.
Unite behavioral and firmographic data from multiple sources to build, filter and segment audiences so you can precisely target individuals with rich customer profiles based on specific attributes, interests and geography.
Connect with the right person based on who they are and what they're doing. Your teams will never hit a limit when segmenting customers in Eloqua.
Assemble segments for targeting using unlimited data from CRMs, web visits, internal systems, and third-party platforms. Add custom objects and filter using implicit or explicit data to deploy relevant personalized experiences.
Filter Eloqua contacts based on profile, account and activity data, and use CRM and other system data to dynamically update lists.
Access real-time streaming data using feeder apps to trigger retargeting messages for a known contact. Based on behavior, move contacts into a more appropriate experience using specific rules within Program Canvas.
Automate lead scoring that updates in real-time across multiple campaigns and business lines. Improve sales readiness with quality leads that can be delivered to sales in minutes.
Score leads on both customer profile data and activity data to create dynamic non-linear lead scores. Our model allows for real-time adjustments based on the most recent and relevant activity to ensure the highest accuracy.
Run sophisticated lead-scoring models concurrently and that scale automatically for as many products or campaigns as you require. Scoring models are easily updated without the help of IT.
Don’t just calculate customer fatigue levels. Activate it to use as intelligence that powers the next best action you take with each contact. With AI built into Oracle Eloqua’s core processes and workflows, contact fatigue data becomes a powerful tool, allowing you to use automated processes to better target and manage your email campaigns.
Identify your most engaged accounts using Eloqua’s account engagement scoring. Use account scoring for granular audience targeting and content personalization. Learn which products and content are the most interesting to your accounts with the intelligence dashboard so you can take the best next action.
Improve email open rates by predicting the best time to send contact contacts emails and how those emails will perform with a particular subject line. When used with fatigue insights, you can optimize overall email engagement across all campaigns.
Design and create compelling emails, landing pages and forms that engage your customers to interact with your brand and efficiently manage content assets across teams and campaigns.
Build beautiful, responsive emails, landing pages and forms without needing to use HTML code or get help from IT or agencies.
Leverage brand-compliant reusable blocks of content for campaign assets. Blocks of content can be saved, re-assembled and edited to meet the unique needs of multiple internal teams or campaigns saving valuable time and resources.
Create dynamic content for emails or landing pages that adapts and personalizes the messaging based on customer preferences, location or other specific information tied to the recipient.
Use historical email open data to measure the success of a subject line based on those previously used and leverage these insights to optimize new subject lines for better open rates.
Progressively profile prospects and leads using interactive forms and hidden fields, easily created without the need for code. Improve conversion rates by eliminating the need to ask for more information.
Bring marketing and sales closer together through unified buyer and account intelligence. Identify, prioritize, and track high-value opportunities and top-tier accounts across the sales cycle.
Enable your sales team to engage prospects directly with brand-approved email communications using Eloqua’s Engage. Engage can be accessed in either the CRM, within a Microsoft Outlook account, or the mobile app, and communications are tracked in the system.
Share contacts’ marketing activity, account, and profile data with sales in real time. View scores and profiles to identify sales readiness in a CRM, Microsoft Outlook Add-in, Google Chrome pop-up browser, or our mobile app.
View additional third-party information within Profiler to help identify high-potential buyers and drive engagement. Access data from integrations with some of our top partners such as LinkedIn, 6thSense, and other ABM vendors.
Use our modern and secure cloud apps for Salesforce and Oracle Sales to easily configure and connect your CRM and Eloqua. Prioritize and route the most engaged leads in minutes, instead of hours or days. Use lead engagement to automate the management of Salesforce-based tasks and campaigns.
Accurately track and measure business impact with detailed marketing reports and dashboards. Oracle Eloqua provides flexible and powerful out-of-the-box reporting to help you understand exactly how your programs are performing.
Get a holistic view of your Eloqua instance to monitor overall system health all in one place. View all activity and usage metrics including bulk API activity, native CRM activity, email sends, form submissions, page views and more.
Monitor campaign activity and performance for all campaigns. Compare performance of campaigns and view outbound/inbound activity and response rates.
Access a comprehensive overview of the performance of emails sent within a specified time frame. View metrics such as email opens, clickthroughs, form submissions, and more.
Visualize the aggregated engagement of accounts and identify those that are highly engaged. Build custom account analytics to better understand performance of your account based marketing campaigns.
See how sales opportunity revenue is attributed to marketing campaigns so that you can analyze your overall campaign revenue performance (ROI) to identify the best and worst performing campaigns.
This extensible and scalable platform was built from the ground up to support your business now and scales effortlessly as it grows.
Access more than 500 prebuilt, vetted integrations that give you the functionality of real-time data flows. Our extensive Marketing AppCloud partner applications directory allows you to control and configure integrations without IT support.
Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.
Provide your regional or global teams with Eloqua training and certifications via Oracle University to ensure your organization’s immediate success.
"We save time and gain efficiency. All markets are on one instance and can see what the other ones are doing. These are the key benefits of using Oracle Eloqua."
Manager, Customer Interaction Management, Mazda Motor Europe
Unify customer data in Eloqua to respond to your buyers’ signals with orchestrated campaigns that engage and convert.
Use the AI-enabled capabilities within Eloqua Marketing Automation to make sense of data and leverage it to create relevant, personalized journeys for every customer and prospective customer in the moment and at scale. Automate data collection and to make strategic decisions.
Identify your key accounts and enrich contacts with account data for better accuracy when scoring and prioritizing.
Extend marketing processes easily with prebuilt, vetted integrations of essential custom objects and data, without the need for IT intervention.
Maintain clean and complete data across multiple regions and instances. Integrate the contact washing machine app to maintain a clean contact database with the ability to integrate with multiple CRMs.
Autumn Black, Content Marketing Specialist, Oracle
We’re recognizing the finalists of the Cultivator Award for Best Lead Management Program, which honors those who have crafted a unique solution for turning leads into revenue by nurturing their prospects and delivering dynamic results by aligning their marketing and sales teams. Let’s take a closer look at how these five finalists deployed intelligent lead management solutions to bridge the gap between marketing and sales and improve CX.Read the complete post
Get up to speed on the latest releases of Oracle Eloqua Marketing Automation and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Eloqua Marketing Automation. You'll find all of these resources and more in the Oracle Help Center.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions.
Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
The goal of marketing automation is to streamline, automate, and measures tasks and workflows so that everything you do happens faster, more efficiently with fewer problems and mistakes. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.