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Lead Management

Marketing to Businesses

Lead Management

The Smartest Lead Technology in the Industry

Modern Marketing relies on lead management software to automate lead scoring, assignment, and nurturing. Co-Dynamic Lead Scoring™ from the Oracle Marketing Clouds B2B Cross-Channel Marketing is the industry’s most advanced lead qualification technology. Now you can rank qualified sales leads according to buying interest, enhance overall lead quality, route hot prospects to sales dynamically, and improve conversion rates considerably. Improve lead conversion for increased sales revenues.
All qualified leads are not created equal.
It's up to marketing to ensure that only the best marketing leads get passed to sales. Automatically rank your leads according to prospect fit and engagement so sales can focus on those with the highest probability to close.
Lead scoring is a must-have for well-performing marketing teams.
  • Improve campaign conversion rates.
  • Close more deals by boosting sales efficiency.
  • Build a healthy pipeline to revenue.
Lead quality drives revenue.
Capture and assign qualified leads so that your sales team gets the right information to convert more opportunities. Align sales and marketing with the same critical insight to close up to 30% more deals.
In a study of ten B2B organizations using lead scoring systems, Oracle found that on average, close rates increased by 30%, company revenue increased by 18%, and revenue per deal increased 17%.
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Lead Nurturing

Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.



Lead Scoring

Using lead quality definitions in combination with response, activity, and behavior data.
  • Use automated lead qualification capabilities to rank qualified sales leads according to buying interest/engagement.
  • Automatically pass sales leads with higher scores that are considered more likely to convert to closed revenue.
  • Route unqualified or cold leads to lead nurturing programs until they become active again.
  • Uniquely score and route leads across multiple product lines.
  • Easily create account based lead scoring models so you have visibility into the entire organization you are selling to.

Lead Assignment

Getting the right leads to the right salespeople at the right time.
  • Automatically capture and route leads to your sales team based on geography, industry, product interest, or other business rules. 
  • Efficiently route and deliver leads to a direct sales force, named account model, or a distributed channel and sales organization.
  • Align sales and marketing so that no opportunity falls through the cracks.

Lead Nurturing

Converting cold leads into hot prospects with relevant and timely communication.
  • Improve sales efficiency by staying in front of lower-quality leads instead of passing them to sales.
  • Tailor email and landing page content to different roles, industries, or geographies to keep message relevant and engaging.

CRM Integration

Passing top quality leads to sales in real time with CRM system integration.
  • Access insightful data and marketing analytics from lead tools, data providers, and CRM marketing applications.
  • Make it easier for sales to sell by passing critical marketing activity data and lead score data to the CRM system for each lead.
  • Give sales the ability to add leads to marketing nurturing programs from within CRM.
  • Take advantage of more supported integrations than any other marketing automation platform. 
  • Make smarter decisions, automate the lead generation process, and convert more contacts.


White Paper
marketing automation

SiriusView: Marketing Automation Platforms 2015

Read this SiriusView of B2B marketing automation platforms to see vendor comparisons, differentiators across use cases, solution challenges, and other key evaluation criteria.


The Demand Gen Pro’s Cookbook

Read about cooking up Modern Marketing success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle.

White Paper

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle (Eloqua) as a Leader in its “Magic Quadrant for CRM Lead Management.” 4 August, 2015



Success Stories
Network Ten

Network Ten Puts A Face On The Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management and launch trigger-based campaigns with marketing automation to communicate personally with their customer audience in a relevant and timely way.

View Case Study
Life Sciences
Jackson Healthcare

Jackson Healthcare Builds the Right Relationships Through Lead Nurturing

When Jackson Healthcare launched a strategic nurturing campaign with a give-more-than-ask philosophy, it deepened relationships with key constituents, increased awareness of community health issues, and shared stories of how hospital programs are positively impacting the underserved.

View Case Study

Eaton Drives Pipeline Through Unique End User Engagement & Progressive Profiling

The marketing team for Eaton’s electrical sector business group created a unique awareness campaign aimed at IT professionals which enabled them to progressively profile prospective customers and truly understand the challenges they face every day.

View Case Study


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