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Lead Management

Marketing to Businesses

Lead Management

The Smartest Lead Technology in the Industry

Modern Marketing relies on lead management software to automate lead scoring, assignment, and nurturing. Co-Dynamic Lead Scoring™ from the Oracle Marketing Clouds B2B Cross-Channel Marketing is the industry’s most advanced lead qualification technology. Now you can rank qualified sales leads according to buying interest, enhance overall lead quality, route hot prospects to sales dynamically, and improve conversion rates considerably. Improve lead conversion for increased sales revenues.
 
All qualified leads are not created equal.
It's up to marketing to ensure that only the best marketing leads get passed to sales. Automatically rank your leads according to prospect fit and engagement so sales can focus on those with the highest probability to close.
 
Lead scoring is a must-have for well-performing marketing teams.
  • Improve campaign conversion rates.
  • Close more deals by boosting sales efficiency.
  • Build a healthy pipeline to revenue.
 
Lead quality drives revenue.
Capture and assign qualified leads so that your sales team gets the right information to convert more opportunities. Align sales and marketing with the same critical insight to close up to 30% more deals.
 
In a study of ten B2B organizations using lead scoring systems, Oracle found that on average, close rates increased by 30%, company revenue increased by 18%, and revenue per deal increased 17%.
 
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Guide
lead-nurturing

Lead Nurturing

Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.

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FEATURES & BENEFITS

Lead Scoring

Using lead quality definitions in combination with response, activity, and behavior data.
 
  • Use automated lead qualification capabilities to rank qualified sales leads according to buying interest/engagement.
  • Automatically pass sales leads with higher scores that are considered more likely to convert to closed revenue.
  • Route unqualified or cold leads to lead nurturing programs until they become active again.
  • Uniquely score and route leads across multiple product lines.
  • Easily create account based lead scoring models so you have visibility into the entire organization you are selling to.
 

Lead Assignment

Getting the right leads to the right salespeople at the right time.
 
  • Automatically capture and route leads to your sales team based on geography, industry, product interest, or other business rules. 
  • Efficiently route and deliver leads to a direct sales force, named account model, or a distributed channel and sales organization.
  • Align sales and marketing so that no opportunity falls through the cracks.

Lead Nurturing

Converting cold leads into hot prospects with relevant and timely communication.
 
  • Improve sales efficiency by staying in front of lower-quality leads instead of passing them to sales.
  • Tailor email and landing page content to different roles, industries, or geographies to keep message relevant and engaging.

CRM Integration

Passing top quality leads to sales in real time with CRM system integration.
 
  • Access insightful data and marketing analytics from lead tools, data providers, and CRM marketing applications.
  • Make it easier for sales to sell by passing critical marketing activity data and lead score data to the CRM system for each lead.
  • Give sales the ability to add leads to marketing nurturing programs from within CRM.
  • Take advantage of more supported integrations than any other marketing automation platform. 
  • Make smarter decisions, automate the lead generation process, and convert more contacts.
 

RESOURCES

Guide
marketing-automation-simplified

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process.

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White Paper
forrester-why-modern-marketer-us-emea-wp

Why You Need To Be A Modern Marketer: The Business Impact of Marketing Maturity in the Age of the Consumer

With technology expanding rapidly, marketers must refine and evolve their marketing practices to better understand and serve customers.

Download
White Paper
forrester-wave-l2r-2014-wp

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.

Download

CUSTOMER STORIES

Success Stories
Manufacturing
Eaton

Eaton Drives Pipeline Through Unique End User Engagement & Progressive Profiling

The marketing team for Eaton’s electrical sector business group created a unique awareness campaign aimed at IT professionals which enabled them to progressively profile prospective customers and truly understand the challenges they face every day.

View Case Study
Education
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

View Case Study
Technology
Semantria

Semantria Automates Sales Funnel to Grow Revenue 600%

Semantria integrated modern marketing with its own solution to automate the sales funnel.

View Case Study

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