Oracle Audience Segmentation

Agile audience assembly

Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message.

Audience designer

Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors.

Capture counts quickly

Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete.

Priority-based waterfall segmentation

Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management. So you can do more relevant targeting within an audience, preventing message fatigue.

Prioritze remarketing offers

Overcome conflicts between offers by setting priorities within your audiences. If a list member matches on multiple criteria, prioritize offers accordingly and ensure each individual receives the best experience.

Visual analysis of segments

Evaluate segmentation and easily determine which customers match the criteria for each grouping that you’ve designated for a campaign.

Audience data enrichment and management

Tap into Oracle’s expansive third-party dataset and begin personalizing experiences for customers with smaller digital footprints.

Customer data activation

Centralize your marketing data for better segmentation and enrich it with Oracle Data Cloud demographics and purchase behavior data. Use Oracle CrowdTwist Loyalty and Engagement to leverage loyalty data, and Oracle Infinity Behavioral Intelligence to build better audience segments with your web and mobile app activity data.

Prebuilt segments

Use demographic, psychographic, and behavioral characteristics across audiences to optimize targeting for each campaign.

Real-time data updates

Reduce data latency and improve the relevance of messages to your customers. Our bidirectional Responsys integration ensures every message is relevant for every customer.

Audience performance analysis

Gain insight into your campaign by evaluating audience performance through a selection of actionable campaign analytics included with Oracle Audience Segmentation. Know more before you launch and better understand results after a campaign deploys.

Prelaunch audience evaluation

Once you’ve built an audience, leverage the prelaunch analytics to see how that audience has responded to campaigns in the past. Make the adjustments you need before the launch.

Audience data visualization

Stop relying on spreadsheets that you have to reformat to understand campaign performance. Review data in easy-to-understand visual dashboards that highlight critical details.