Oracle Unity Customer Data Platform named a Strong Performer in the Forrester New Wave™: B2B Standalone CDPs, Q4 2021 evaluation

The Forrester report notes that “the market for B2B standalone CDPs has evolved significantly since our first evaluation of these solutions two years ago. One of the most important developments has been the entry of the major marketing cloud vendors—nearly all of which are in-market currently or have announced plans to offer a B2B-focused CDP.”

Oracle is pleased to be rated a Strong Performer in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 evaluation, and to be among the companies Forrester considers the 14 most significant providers in the B2B standalone customer data platform space. These companies were evaluated based on the following criteria:

• Data integration
• Reporting
• Datasources and types
• Application integrations
• Identity resolution
• Product vision
• Activation and alerts
• Market approach
• Decisioning
• Execution roadmap