Oracle has been named a Leader in the 2023 IDC MarketScape: Customer Data Platforms for the financial services industry, focusing on:
Get a complimentary excerpt of the IDC MarketScape report to learn more about:
CDPs are essential for financial services firms to deliver positive end-to-end customer experiences
David Wallace Research Director, Customer Data and Analytics Research, IDC
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3 to 5 year timeframe. Vendor market share is represented by the size of the icons.