Oracle named a Leader in 2022 IDC MarketScape for Customer Data Platforms Focused on Data and Marketing Operations Users evaluation

2021 IDC MarketScape for Customer Data Platforms

IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022

Read the IDC MarketScape evaluation of those customer data platform (CDP) providers it considers the most significant providers for marketing operations users.

Oracle is proud to be named a Leader in this evaluation. We feel that it is an indication of the value Oracle Unity Customer Data Platform brings to our customers. The report noted the following strengths:


Oracle is strong in all aspects of globalization, including the number of languages supported in our customer data platform, the number of countries with customers, sales, service, and support, and the number of regional implementation partners we work with.

Software support

Oracle provides excellent software support, with both digital and inbound support channels, customer self-service, a product support line with one-hour callback commitments for P1 issues, and dedicated customer success reps for key accounts.

Compliance and consent management

Oracle Unity Customer Data Platform is certified in many compliance, privacy, and security frameworks to help customers comply with local- and industry-specific regulations. It offers features and capabilities such as automated PII identification and redaction, communication encryption support, end user authentication support, as well as data masking and hashing to help customers achieve compliance.

Learn about CDPs for data and marketing operations users

Discover Oracle Unity Customer Data Platform

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer.

Explore Oracle Unity

See Oracle Unity in action

See how our customer data platform can help both marketing and technical users.

See the product

How good is your data strategy?

Score your customer data strategy and learn how you can best use a customer data platform.

Take the assessment

Interested in a live demo?

Request a live demo of Oracle Unity Customer Data Platform.