Read the IDC MarketScape evaluation of those customer data platform (CDP) providers it considers the most significant providers for marketing operations users.
Oracle is proud to be named a Leader in this evaluation. We feel that it is an indication of the value Oracle Unity Customer Data Platform brings to our customers. The report noted the following strengths:
Oracle is strong in all aspects of globalization, including the number of languages supported in our customer data platform, the number of countries with customers, sales, service, and support, and the number of regional implementation partners we work with.
Oracle provides excellent software support, with both digital and inbound support channels, customer self-service, a product support line with one-hour callback commitments for P1 issues, and dedicated customer success reps for key accounts.
Oracle Unity Customer Data Platform is certified in many compliance, privacy, and security frameworks to help customers comply with local- and industry-specific regulations. It offers features and capabilities such as automated PII identification and redaction, communication encryption support, end user authentication support, as well as data masking and hashing to help customers achieve compliance.
Learn about CDPs for data and marketing operations users